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Summer 2016 is a time of passion, excellence, and good-natured competition. For our Certified Publishing Partners, we’re excited to announce the launch of the Google Certified Publishing Partner Summer Challenge on July 1st. After launching in October 2015, Google’s Certified Publishing Partner (GCPP) program encompasses close to 40 partners with proven expertise in driving innovation and growth for hundreds of thousands of publishers globally. Enabled by Google’s publisher solutions – Google AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange – each partner is trained to help publishers of various sizes and verticals optimize monetization strategies. Today, we’re launching this global contest to identify and recognize Certified Publishing Partners who have shown immense dedication and impressive expertise and several critical areas. Customer Satisfaction Award: A partner who demonstrates outstanding overall quality of services for publishers, a key pillar of the Certifi...

Users access your content from many different screens like phones, phablets, tablets, desktops, game consoles, TVs, and even wearables. The size and type of screens that people use are continually changing, so it’s important that your site, content, and ads adapt to any screen size. Savvy publishers have responded by building a single “responsive” site instead of creating different sites for different screens. These sites use responsive design principles and a single set of HTML/CSS to control user experiences on multiple screens, streamlining publisher operations. Adapting content to different screens though, isn’t enough. To ensure that users have seamless experiences with ads as well, many publishers are using AdSense ad units that are fully responsive . These units automatically adapt to the size of the screen on which your site is being viewed. And if you find that our responsive ad code doesn't do everything you need, you may modify your ad code to better meet the requirement...

What’s ad viewability and how is it measured? In this post we'll look at those questions and offer four ways to make your ads more viewable and profitable on mobile screens. What’s viewability? Most of us know that ads used to be measured by impressions: if a page loaded, and the ad was anywhere on that page, that counted. There was an obvious problem with this: if the ad was below the fold of the page, and the user didn't scroll down to see it, there wasn’t a chance for that ad to be seen. And ads that can’t be seen, don’t deliver results and can’t drive the impact that Advertisers are looking for. Advertisers today want more transparency and effectiveness, and that's where ad viewability comes in. Now, by Media Rating Council and IAB standards, a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more. That means an ad unit on the first screen ("above the fold") will be counted as ...

Today we're launching AdSense Labs, a new subtab under the Optimization tab , where you’ll find new experimental features you are eligible to test. AdSense Labs is the place to find, test, and provide us feedback on new features we're working on. To learn more about this new tab, please visit the Help Center. The first two Labs we’ll be launching are Show fewer ads and Inline ads . Not all Labs are suitable for every site, so don’t worry if you don’t see a particular Lab you were expecting. Show fewer ads  Show fewer ads cuts down the number of ads that are shown to your users in exchange for a negligible drop in your revenue. It aims to remove at least 10% of the ads served on your site (1% or less of your revenue), by preventing low value ads from being shown to your users. To learn more about the details, visit the Help Center . Inline ads  Inline ads are 320x100 ad units which are automatically inserted within your mobile site as a user scrolls down the page. With this n...

We’re paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience. When choosing the right mobile ad units for your business, it’s a best practice to ensure that each and every mobile impression receives the highest value possible, which can be determined by a mix of metrics like viewability, size, placement, and demand. It’s also important to protect the user experience by choosing the right ad formats and placements for your site to engage mobile users so that you don’t interrupt their desired intent. Start by choosing a high-impact mobile format: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and r ectangular responsive ad units tend to get the best results. Here’s why we recommend these formats: Each format works well on both desktop and mobil...

However important mobile is to your business today, it will become even more critical tomorrow. That's true whether you’re blogging about your favorite sports team, building the site for your community theater, or selling products to potential customers. Your visitors simply must have a great experience when they visit your site on their mobile devices. Research has found that 61% of users will leave a mobile site if they don’t see what they are looking for right away.  Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. It’s a frustrating experience when users expect to find the information they’re looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites.  To create a mobile-friendly site, follow these three rules: Make it fast. Research shows that 74% of people will abandon a mobile site that takes more than 5 seconds to load. Make it easy. Research ...

Want to know more about AdSense Reporting? Good news: That's the topic of the fourth video in our #AdSense101 series. Knowing how to analyze your AdSense reports is essential to improving your ad performance – they're loaded with insights and data that can help you grow your business and your strategies. AdSense reports and graphs are a quick and easy way for you to learn which of your ad units perform best or where most of your traffic is coming from. Watch this video for more on what your AdSense reports can show you. Stay tuned for other #AdSense101 videos and if there’s something else you’d like to learn more about let us know in the comments below.   Check out YouTube playlist #AdSense101 to learn more about... AdSense payment process Control the ads displayed on your site Monetizing for Multi-Screen Have a topic you'd like to see covered? Leave us a comment on the YouTube video page. Posted by: Barbara Sarti Google AdSense team