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More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Our last spotlight shared insights on how to capture the opportunity in Indonesia . This week, we turn our lens on India, a nation with a population of over 1 billion people and 22 official languages (not including English). Check out our last post on how and why you should create content in Hindi.  Expanding your content strategy to India may spice up your earnings. Not only does India deliciously produce over 70% of all the world’s spices , but according to eMarketer, it’s on pace to add more new mobile phone users than any other country in the world. Projections say that India will have 570M users online by 2020 1 , and more...

We’ve shared that high quality content and consistency are key ingredients to earning and maintaining the trust of online users. What about maintaining the trust of your ad networks so that you can continue to earn revenue? For AdSense, it’s important to protect the interests of everyone in the online ecosystem, including our users, our advertisers, and our publishers. This focus on maintaining a healthy balance is the reason we set strict policies about AdSense for everyone in the ecosystem to follow. Your feedback helped us realize that some publishers may be confused by some of our policies, which is why we’re launching a series of blog posts, infographics, new notifications, access to customer support, and #AskAdSense office hours to help increase transparency about AdSense policy processes. We hope that these insights can help turn your #PassionIntoProfit and grow your business as you focus on your users and provide unique content. We have found that there are two types of publis...

Over the last month we’ve taken a look at what makes strong content including topics, length, and shareability. But telling a good story is only half of the process. You also have to present it in an easy-to-digest format for today’s distracted audience. According to a Think With Google study, “67% of users will switch [to another site or app] if it takes too many steps to purchase or get desired information.” Different forms of media can greatly improve your content’s appeal, if it’s used strategically. With people giving less and less time to the things they read online, it’s up to you to keep visitors engaged and entertained. The following tips will help give your content a stronger impact. 1. Share your content visually Whether it’s lists, infographics, images, gifs, or video, adding in dynamic elements to your story telling will keep things fresh and memorable. Visuals highlight your key points, and leave a greater impact on both loyal and new visitors alike. In fact, sites with...

Publishers are constantly faced with the question of how to balance content and ads to provide the best possible experience for your users. And as you might have found, there’s no easy one-size-fits-all approach. Every site and app is different, with different types of content, objectives, and users, which means that balancing content and ads will look different from publisher to publisher. When faced with this challenge, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, and this includes the ads on your page or app. Here are a few tips to help you balance ads and content. 1. Content is king. Your content is the reason users are visiting your site or app. If you think about it, your users are visiting your site for a reason, whether they are looking for a recipe, how to build a birdhouse, or trying to find out what’s happening in their town. By providing them with the information they're looking for, you sat...

People love to share things with their friends, family, and colleagues. Presenting your users with relevant and unique content is the best way to encourage sharing and give you a competitive advantage. Content that is underscored by emotion, in particular, can help you strengthen your brand’s presence. Here are some tips to help you get into the minds, and hearts, of your audience: 1. Be relatable Taking the time to research what your visitors are interested in is the first step to creating shareable content. Diversify to cover multiple facets of your audience’s interests by including work, lifestyle and social topics to keep things fresh and engaging. Contextualizing your stories also increases the chances of your audience relating to and wanting to share your site. 2. Know what’s trending Staying up-to-the-minute can require a lot of time and research. Luckily, online tools such as Google Trends can help you identify what’s important to your audience as well as offer helpful insight...

Big events create big opportunities for AdSense publishers. Keep your content relevant when web traffic spikes and you could grow your business. We’ve put together a guide to help you make the most of these moments and draw the crowds to your site. Download The #AdSenseGuide to creating content that draws crowds now! We have the PDF available for you in 4 languages: Download the PDF in English Download the PDF in Spanish Download the PDF in Portuguese Download the PDF in Japanese Be sure to follow us on Twitter and G+ for more helpful tips and to share your thoughts on this infographic. New to AdSense? Sign up now and turn your passion into profit . Posted by Jay Castro, from the AdSense team

Throughout the summer, fans are looking for great content, regardless of whether they’re viewing it from a desktop, tablet or mobile device. Did you know that 1/3 of followers used more than one screen to follow the 2012 Olympic games? [1] With this in mind, think about whether your content is mobile-optimized and easily accessible for your users in the moments that matter. If they receive a link on their smartphone but are unable to view the content because it’s not mobile-optimized, it’s easy for them to feel frustrated with the poor user experience. On the other hand, If the users are delighted with the content and their first visit to your site is a positive one, they’re more likely to share your content and come back again. If you already have a mobile optimized site, don’t forget that you can grow your earnings potential by understanding which mobile ad sizes are most effective for you. Finally don't forget these 4 important tips to maximize your earnings with AdSense: Swap o...

Social media is more than just vacation photos and stories about babies, it’s about sharing experiences and creating interactions with people. Content on social media can instantly reach millions of users and create thousands of online stories. Do you remember the social media storm that Ellen DeGeneres created with a single photo? Her selfie from the 2014 Oscars started a global conversation and has since been added to Google’s 2014 web culture guide. Her content holds the win for the most retweeted tweet with more than 3M retweets, 6.8M site embeds, and even temporarily led to Twitter going down. Big events like the Oscars create opportunities for publishers to interact with users through both original content and viral content. This summer, users will be searching, sharing, and consuming content like never before. Be sure to examine your content strategy, and find ways to spark conversations on social channels or, contribute to an existing digital conversation. How can AdSense Pub...

Exposing your audience to a rock solid brand leaves a lasting impression on your site’s visitors, and helps separate you from your competitors. To establish brand consistency across multiple touch points, it’s important to create and stick to guidelines unique to your brand. Building a strong brand experience comes down to four things: 1. Find your voice A brand’s voice means more than just the tone you use in your content and communications. It also applies to style, colors, and graphics. Is your brand bubbly, bright, and fun? Or is it straight to the point with clean lines and a matter-of-fact tone? Often times, the type of product or services you're selling as well as your company philosophy can help you determine an appropriate tone. There’s no secret for determining what an audience will respond best to, as all styles can be effective in their own way. So choose what works for you and your creative vision. 2. Be consistent Once you’ve laid the groundwork for what defines your ...

With the summer kicking off, it’s a great time to freshen up your content and try new things to #drawthecrowds. Google Analytics can help you measure what kind of content is a hit or miss with the fans. Here are a few simple and effective places to get started. 1. Find out where to focus Content Groups let you bundle your offerings to analyze them more clearly. Instead of analyzing all sneakers at once, for instance, a shoe company might divide content into soccer boots, golf shoes, tennis shoes and so on. You can view and compare aggregated metrics by group, or drill down to any individual URL or page title. Know what topics have the best AdSense CTRs (Click-through-rate) Group content by topic (such as food, politics and sport).  Use the AdSense Pages report to view metrics. Once you discover which topics have the best click-through rates, you could then focus on creating more content for those topics. Know which content groups have slow-loading pages Use Site Speed reports to l...

If you’re looking to #drawthecrowd to your site this summer, be sure that you’re familiar with the top-searched keywords and have a plan in place to create relevant content for it. For example, leverage Google Trends to identify the trending searches around Halloween . Using this insight, content can transition from ideas to evergreen articles that resonate with your users year after year. If you’re looking for content ideas, think about this summer and cultural events the world will be searching to stay connected and informed about. Several big sporting events are happening this summer that will likely have a good amount of search interest considering past trends. For example, football related searches grew 180% during the soccer World Cup in 2014. [1] When building your content strategy and timelines, think about important dates, specific games and popular keywords. Think with Google released an infographic showcasing that 70% of game-related searches happen in the month surroundin...

It’s official, #hashtags have taken over the internet. Much like memes, gifs, and audio-less fast motion cooking instructional videos, #hashtags fill up social media news feeds. However, unlike the other popular content types, what’s unique to #hashtags is that they organize conversations across the web. Even Jimmy Fallon and Justin Timberlake had something to say about #hashtags. #Hashtags started around 2007 on Twitter, and have rapidly grown into a common medium for users to express their feelings or interests primarily on social networks. As the summer of sport kicks off, it’s a good idea for you to consider incorporating #hashtags into your content strategy as a key ingredient to #drawthecrowds. #Hashtags are quite simple to use and can attract new users to your content when you understand how they work. Essentially, when the pound/hash sign is used in front of a group of words it automatically turns that group of words into a searchable link. This transforms those keywords into...

Did you know that roughly  61% of users abandon a site if they don't find what they’re looking for right away? 1  As hard as you work to get visitors to your site, you have to work even harder to keep them there. Unfortunately, there isn’t a clever hack to keeping your users engaged. However, if you understand the intent of your users and provide unique content that’s relevant to their interests, you’ll be on your way to increasing engagement on your site. Download our guide to audience engagement to learn more about best practices and tips to drive better results for both your users and business. Get your free copy today. We’d love to hear your feedback on how this guide, connect with us on   Google+ and Twitter using #AdSenseGuide. Posted by Jay Castro from the AdSense team @jayciro 1) Think with Google, What users want from mobile sites

The holiday season is the busiest time of the year, with shoppers out in full force to gather their holiday gifts, round up their decorations, and treat themselves to something special. 2014 was a record-breaker in terms of ad spend, which goes to show just how important it is that your advertising is as targeted as possible, and that you’re fully prepared for the final, and most lively, quarter of the year. Check out these stats and tips below which can help you be in tip-top form for the season: (viewing from mobile? Download it here .) Not yet an AdSense user? Sign up now! Posted by Yigit Yucel Marketing Communications Specialist

5 tips to grow site visitors If you're like most publishers, you think a lot about how to grow your site audience. It should be no surprise that for this topic, content is key . Great content attracts and engages new users and keeps your wonderful old users coming back again and again. But how do you produce content that is high in quality, value, and unique? For the answer, look back to why you became an AdSense publisher in the first place. Do what you love and your content will naturally be at the heart of all you do. As you build your new content, use these five tips to make what you create as engaging as it can possibly be. Be targeted, be consistent, be frequent Take time to figure out who is reading your content and what topics they find most interesting. Does your blog about dogs get 20 comments about Chihuahuas for every one comment about Great Danes? Maybe you should focus on the little guys! Update your content as often as you can. With regular updates you’ll build trust...