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Cross-posted from the Accelerated Mobile Pages (AMP) Blog Over a year has passed since the AMP Project first launched with the vision of making mobile web experiences faster and better for everybody. From the very beginning , we’ve maintained that the AMP project would support publishers’ existing business models while creating new monetization opportunities. With regards to advertising, this meant giving publishers the flexibility to use the current technology and systems they’re used to, and evolving user-first mobile web initiatives like AMP for Ads (A4A). With a growing number of publishers embracing the speed of AMP, today we’re addressing some of the ways in which we’re helping you do more with ads on AMP. Serve ads from more than 70+ ad tech providers Keeping with the open source nature of the project, more than 70+ advertising technology providers have already integrated with AMP. And that list is only growing. Existing tags that are delivered via a supported ad server al...

Throughout the summer, fans are looking for great content, regardless of whether they’re viewing it from a desktop, tablet or mobile device. Did you know that 1/3 of followers used more than one screen to follow the 2012 Olympic games? [1] With this in mind, think about whether your content is mobile-optimized and easily accessible for your users in the moments that matter. If they receive a link on their smartphone but are unable to view the content because it’s not mobile-optimized, it’s easy for them to feel frustrated with the poor user experience. On the other hand, If the users are delighted with the content and their first visit to your site is a positive one, they’re more likely to share your content and come back again. If you already have a mobile optimized site, don’t forget that you can grow your earnings potential by understanding which mobile ad sizes are most effective for you. Finally don't forget these 4 important tips to maximize your earnings with AdSense: Swap o...

Matched content is a recommendation tool that allows you to promote relevant content from your site and sponsored content to your visitors. Matched content can help capture visitor attention and loyalty by showing relevant content which could increase pageviews on your site. Here’s a few tips to help you get started with Matched content. Strategically place your ads to improve viewability. According to a Think With Google study, “56.1% of all impressions are not seen.” So when determining the placement of your Matched content units, think about which spot(s) would improve viewability and engagement. To increase these metrics we recommend placing this unit directly below your article and either above or below your ad unit. This way readers can easily click on the next piece of content that is interesting to them. Placing it directly below the article often drives higher click-through rates (CTR) than other placements. Since Matched content units help your users learn more about similar ...

What’s ad viewability and how is it measured? In this post we'll look at those questions and offer four ways to make your ads more viewable and profitable on mobile screens. What’s viewability? Most of us know that ads used to be measured by impressions: if a page loaded, and the ad was anywhere on that page, that counted. There was an obvious problem with this: if the ad was below the fold of the page, and the user didn't scroll down to see it, there wasn’t a chance for that ad to be seen. And ads that can’t be seen, don’t deliver results and can’t drive the impact that Advertisers are looking for. Advertisers today want more transparency and effectiveness, and that's where ad viewability comes in. Now, by Media Rating Council and IAB standards, a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more. That means an ad unit on the first screen ("above the fold") will be counted as ...

We’re paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience. When choosing the right mobile ad units for your business, it’s a best practice to ensure that each and every mobile impression receives the highest value possible, which can be determined by a mix of metrics like viewability, size, placement, and demand. It’s also important to protect the user experience by choosing the right ad formats and placements for your site to engage mobile users so that you don’t interrupt their desired intent. Start by choosing a high-impact mobile format: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and r ectangular responsive ad units tend to get the best results. Here’s why we recommend these formats: Each format works well on both desktop and mobil...

However important mobile is to your business today, it will become even more critical tomorrow. That's true whether you’re blogging about your favorite sports team, building the site for your community theater, or selling products to potential customers. Your visitors simply must have a great experience when they visit your site on their mobile devices. Research has found that 61% of users will leave a mobile site if they don’t see what they are looking for right away.  Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. It’s a frustrating experience when users expect to find the information they’re looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites.  To create a mobile-friendly site, follow these three rules: Make it fast. Research shows that 74% of people will abandon a mobile site that takes more than 5 seconds to load. Make it easy. Research ...

Today we’ve launched impression charts in the Ad review center. Impression charts provide you with insights into the frequency at which individual ad creatives are shown on your site. Based on feedback from our publishers, we’ve replaced the previous interface with an impression chart that shows the absolute number of impressions and its distribution over time. When you’re considering blocking an ad, the impression chart can help you make a more informed decision by highlighting the potential revenue impact it may have.  To learn more, please visit our Help Center. We'd love to hear your feedback in the comments section below and on G+ and Twitter .   Posted by Liyuan Lu Software Engineer

Last year we launched Matched content to help publishers promote their own content to readers. Since then, we’ve run some experiments and found that when a publisher used Matched content, readers tended to consume more content and spend more time on sites, resulting in a corresponding revenue increase. If that’s not enough to convince you, take a look at the results from our experiment: Number of pages viewed increased by 9% on average Time spent on site increased by 10% on average Matched content is available for sites with multiple pages and high volumes of traffic. Have a look at the site management settings in your AdSense account to see if your site(s) is eligible to run Matched content. Make the most out of your Matched content units with these best practices: Let Google help you find the right size by using responsive Matched content units.  Place your Matched content unit directly below the article and either above or below your ad unit Consider using Matched content on l...

Today, we’re excited to introduce AdSense’s next generation ads. Page-level ads is a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. With Page-level ads, you place the same ad code once on each page that you want to show ads. They’re designed to show automatically at the right time and in the right format -  potentially increasing your earnings without interfering with your users’ mobile experience. The benefits of Page-level ads include: Optimized ads that show when they’re likely to perform well and provide a good user experience. One-time set-up that only requires you to place the Page-level ad code once on each page you’d like the ads shown.  Ability to adjust the settings in your account and to enable new ad formats without having to change the code on your site. Additional ads on your site that don’t count towards your AdSense per page ad limit. Watch the video below for a quick view of Page-level ads: Curren...

Last year we launched Matched content to help increase user engagement on your site by promoting relevant content from your site to your visitors, which may help grow your ad business as well. Starting today, you can use Matched content units to directly generate revenue by allowing ads to appear alongside your recommended content. Matched content with content recommendations and ads With the new “Allow ads” feature, relevant ads will appear within your Matched content units, and will be styled to complement the look and feel of your content recommendations. We'll gradually roll this feature out to all Matched content eligible publishers across the globe over the coming weeks. To enable ads, visit your My ads tab and choose “Allow ads” for your Matched content units. Matched content is available for sites with multiple pages with unique images and high volumes of traffic. Have a look at the site management settings in your account to see if your sites are eligible and to get st...

Four things to explore if your AdSense earnings take a dip Today we'd like to share some insights about why AdSense earnings sometimes go down -- and look at how to troubleshoot what's going on when that happens. Google has a variety of tools and reports that will help you see what might be causing a decline and how you can respond to optimize your earnings. One of the first things to consider is: have your overall page views gone down, or are other issues causing the drop? There are many factors that affect revenue, but the key ones to look at include: Clickthrough rate (CTR) Cost per click (CPC) Page revenue per thousand impressions (page RPM) Page views You can view all these metrics on the Performance reports tab in your AdSense account. Here are a few tips on how to address issues you may discover. 1. My page views have decreased When troubleshooting changes in page views, it's a good idea to extend the date range of your reports out to 30 days or more to help identif...

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. Recently on the blog, we focused on 2 tips for enabling viewability measurement . In this post you'll learn tips for improving ad viewability by optimizing your apps and sites for speed and responsiveness. Here is today's recommendation: We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. In the next part of our Spotlight on Viewability, we'll share 4 ways to improve ad layouts for better viewability rates. Posted by Anish Kattukaran, Product Marketing Manager

There's a lot that publishers and app developers can do to increase the likelihood that their ads will be measured as viewable. Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability across four categories based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes. In this post, we focus on tips you can use to improve ad viewability by optimizing your apps and sites for speed and responsiveness. Here is today's recommendation: We hope these recommendations will improve your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.  In the next part of our Spotlight on Viewability, we'll share 3 speedy ways to improve viewability. Posted b...

Increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers and app developers increase the likelihood that their ads will be measured as viewable, we're excited to share the viewability spotlight infographic. It contains a dozen technical best practices for improving viewability across four categories based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. The infographic covers how to: Enable viewability measurement Optimize for speed and responsiveness Lay out ads for optimal viewability Load ads and content for optimal viewability Publishers and app developers across the globe have been able to seamlessly measure viewability, at no additional charge, with the launch of Google’s Active View technology in DoubleClick for Publishers , DoubleClick Ad Exchange , AdSense and AdMob . The tips in the viewability spo...

Have you noticed the new look of text ads on your mobile site? We’ve given them a makeover. This new format allows for higher performance with a more beautiful and user-friendly appearance. The text ads feature elements such as a shaded background and a centered button which bring together the parts of the ad into a cohesive whole. The look and feel is inspired by material design, like the richer text ads that we launched earlier this year. To see these new mobile text ads, choose to show both text and display ads on your site, if you haven’t already done so. We’d love to hear your thoughts on this new mobile ad design. Share your comments below and let us know! Posted by Clyde Li AdSense Software Engineer

The holiday season is the busiest time of the year, with shoppers out in full force to gather their holiday gifts, round up their decorations, and treat themselves to something special. 2014 was a record-breaker in terms of ad spend, which goes to show just how important it is that your advertising is as targeted as possible, and that you’re fully prepared for the final, and most lively, quarter of the year. Check out these stats and tips below which can help you be in tip-top form for the season: (viewing from mobile? Download it here .) Not yet an AdSense user? Sign up now! Posted by Yigit Yucel Marketing Communications Specialist

To help you make more money for your image-only ad units, we previously launched the magazine ad format . Today, we’re happy to introduce richer text ads, a new ad format that automatically creates image ads from text ads. The new richer text ads compete both for your text and display, and display-only ad units and could increase your earnings even more. This new ad format, inspired by material design , adheres closely to the advertiser’s brand by using their logos and brand colors. This enables brand advertisers who are particularly sensitive to how their text advertisements are displayed to spend more on the Google Display Network, thereby increasing competition for the ad units on your site. If you currently have text and display or display-only ads on your site, richer text ads will automatically be set up for your site. If you’d prefer not to show richer text ads, you can disable them through the Enhanced display ads option in the Allow & block ads tab in your account. We’d l...