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Drawing new visitors to your site is only half of the battle. Having a plan for them to follow once they get there is the key to encouraging repeat visits and building a meaningful relationship with your readers. To engage user-focused design for your site, it’s important to consider the following: 1. Keep It Simple Gating desirable content can be a great way to learn more about visitors by prompting them to fill out a form or sign up for your newsletter to access it. However, roughly 67% of users will abandon an effort to obtain information or purchase something online if there are too many steps to take. Make sure your users get what they need in as few steps as possible. Matched content is another way to keep visitors from checking out too soon by increasing your odds of presenting them with content they are directly interested in. 2. Identify User Moments People often look for inspiration and ideas while they complete a task online. Anticipating your visitors’ needs can help you...

What’s ad viewability and how is it measured? In this post we'll look at those questions and offer four ways to make your ads more viewable and profitable on mobile screens. What’s viewability? Most of us know that ads used to be measured by impressions: if a page loaded, and the ad was anywhere on that page, that counted. There was an obvious problem with this: if the ad was below the fold of the page, and the user didn't scroll down to see it, there wasn’t a chance for that ad to be seen. And ads that can’t be seen, don’t deliver results and can’t drive the impact that Advertisers are looking for. Advertisers today want more transparency and effectiveness, and that's where ad viewability comes in. Now, by Media Rating Council and IAB standards, a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more. That means an ad unit on the first screen ("above the fold") will be counted as ...

Want to know more about AdSense Reporting? Good news: That's the topic of the fourth video in our #AdSense101 series. Knowing how to analyze your AdSense reports is essential to improving your ad performance – they're loaded with insights and data that can help you grow your business and your strategies. AdSense reports and graphs are a quick and easy way for you to learn which of your ad units perform best or where most of your traffic is coming from. Watch this video for more on what your AdSense reports can show you. Stay tuned for other #AdSense101 videos and if there’s something else you’d like to learn more about let us know in the comments below.   Check out YouTube playlist #AdSense101 to learn more about... AdSense payment process Control the ads displayed on your site Monetizing for Multi-Screen Have a topic you'd like to see covered? Leave us a comment on the YouTube video page. Posted by: Barbara Sarti Google AdSense team

A picture is worth a thousand words, even in the digital age. Today, we're excited to announce the first of a series of videos addressing some of our most frequently asked questions: When Will I Get Paid? Watch it to learn more about how to get paid, and let us know what you think. #AdSense101 Stay tuned for other #AdSense101 videos throughout the year.  Is there something else you’d like to learn more about? Let us know in the comments below. Posted by Barbara Sarti Google AdSense Team