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Publishers are constantly faced with the question of how to balance content and ads to provide the best possible experience for your users. And as you might have found, there’s no easy one-size-fits-all approach. Every site and app is different, with different types of content, objectives, and users, which means that balancing content and ads will look different from publisher to publisher. When faced with this challenge, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, and this includes the ads on your page or app. Here are a few tips to help you balance ads and content. 1. Content is king. Your content is the reason users are visiting your site or app. If you think about it, your users are visiting your site for a reason, whether they are looking for a recipe, how to build a birdhouse, or trying to find out what’s happening in their town. By providing them with the information they're looking for, you sat...

Today we're launching AdSense Labs, a new subtab under the Optimization tab , where you’ll find new experimental features you are eligible to test. AdSense Labs is the place to find, test, and provide us feedback on new features we're working on. To learn more about this new tab, please visit the Help Center. The first two Labs we’ll be launching are Show fewer ads and Inline ads . Not all Labs are suitable for every site, so don’t worry if you don’t see a particular Lab you were expecting. Show fewer ads  Show fewer ads cuts down the number of ads that are shown to your users in exchange for a negligible drop in your revenue. It aims to remove at least 10% of the ads served on your site (1% or less of your revenue), by preventing low value ads from being shown to your users. To learn more about the details, visit the Help Center . Inline ads  Inline ads are 320x100 ad units which are automatically inserted within your mobile site as a user scrolls down the page. With this n...

Today we’ve launched automatic experiments*, the latest addition to our suite of optimization tools. Enabling this feature allows us to run automatic experiments on a small portion of your traffic and provide you with insightful data about which ads perform best on your site. This could help you optimize your ads and potentially increase your long-term revenue and user engagement on your site**. To enable automatic experiments on your site, visit the "Experiments" page on your Optimization tab, and switch on "automatic experiments". The opportunities generated from these experiments will appear in the “Opportunities” page on your Optimization tab. They'll be labelled "verified by experiment,” so you’ll know they’re backed by data and tailored to your site and users. To learn more, visit the Help Center . We'd love to hear your feedback in the comments below! Posted by  Chris Gamble, Software Engineer *Automatic experiments will appear in your account if...

Today we’ve launched impression charts in the Ad review center. Impression charts provide you with insights into the frequency at which individual ad creatives are shown on your site. Based on feedback from our publishers, we’ve replaced the previous interface with an impression chart that shows the absolute number of impressions and its distribution over time. When you’re considering blocking an ad, the impression chart can help you make a more informed decision by highlighting the potential revenue impact it may have.  To learn more, please visit our Help Center. We'd love to hear your feedback in the comments section below and on G+ and Twitter .   Posted by Liyuan Lu Software Engineer

Last year we launched Matched content to help publishers promote their own content to readers. Since then, we’ve run some experiments and found that when a publisher used Matched content, readers tended to consume more content and spend more time on sites, resulting in a corresponding revenue increase. If that’s not enough to convince you, take a look at the results from our experiment: Number of pages viewed increased by 9% on average Time spent on site increased by 10% on average Matched content is available for sites with multiple pages and high volumes of traffic. Have a look at the site management settings in your AdSense account to see if your site(s) is eligible to run Matched content. Make the most out of your Matched content units with these best practices: Let Google help you find the right size by using responsive Matched content units.  Place your Matched content unit directly below the article and either above or below your ad unit Consider using Matched content on l...

Today, we’re excited to introduce AdSense’s next generation ads. Page-level ads is a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. With Page-level ads, you place the same ad code once on each page that you want to show ads. They’re designed to show automatically at the right time and in the right format -  potentially increasing your earnings without interfering with your users’ mobile experience. The benefits of Page-level ads include: Optimized ads that show when they’re likely to perform well and provide a good user experience. One-time set-up that only requires you to place the Page-level ad code once on each page you’d like the ads shown.  Ability to adjust the settings in your account and to enable new ad formats without having to change the code on your site. Additional ads on your site that don’t count towards your AdSense per page ad limit. Watch the video below for a quick view of Page-level ads: Curren...

Last year we launched Matched content to help increase user engagement on your site by promoting relevant content from your site to your visitors, which may help grow your ad business as well. Starting today, you can use Matched content units to directly generate revenue by allowing ads to appear alongside your recommended content. Matched content with content recommendations and ads With the new “Allow ads” feature, relevant ads will appear within your Matched content units, and will be styled to complement the look and feel of your content recommendations. We'll gradually roll this feature out to all Matched content eligible publishers across the globe over the coming weeks. To enable ads, visit your My ads tab and choose “Allow ads” for your Matched content units. Matched content is available for sites with multiple pages with unique images and high volumes of traffic. Have a look at the site management settings in your account to see if your sites are eligible and to get st...