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Thank you for your feedback on our recently launched The AdSense Guide to Audience Engagement and letting us know how it has helped you grow your online business. Now you can download the guide in 2 additional languages: Portuguese and Spanish . Download the guide today, and like thousands of other AdSense publishers, learn how to engage with your users like never before. The guide contains useful advice and best practices that will help you drive engagement on your site, including: Tips to help your audience become familiar with your brand  Best practices to design delightful user journeys  Ideas on how to develop content that resonates with your audience  Ways to make your content easy to consume  Reasons why you should share the love with other sites by referring to good sources. Ready? Download your free copy of the #AdSenseGuide now in any of the following languages: Guia do Google AdSense para engajamento com o público-alvo La guía de AdSense para interactuar...

Cross-Posted from the DoubleClick for Publishers blog Last month we released a new study, "The need for mobile speed" , highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience. Critically, the study also revealed strong correlations between page speed and the following key performance indicators: Revenue Bounce rate Session duration Viewability It’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy. To help you build a faster mobile web experience, we’ve created a mobile web speed toolkit. It outlines a 4-step process to diagnose and fix mobile speed issues: Measure your site’s performance. Assess the different compone...

We’ve shared that high quality content and consistency are key ingredients to earning and maintaining the trust of online users. What about maintaining the trust of your ad networks so that you can continue to earn revenue? For AdSense, it’s important to protect the interests of everyone in the online ecosystem, including our users, our advertisers, and our publishers. This focus on maintaining a healthy balance is the reason we set strict policies about AdSense for everyone in the ecosystem to follow. Your feedback helped us realize that some publishers may be confused by some of our policies, which is why we’re launching a series of blog posts, infographics, new notifications, access to customer support, and #AskAdSense office hours to help increase transparency about AdSense policy processes. We hope that these insights can help turn your #PassionIntoProfit and grow your business as you focus on your users and provide unique content. We have found that there are two types of publis...

Over the last month we’ve taken a look at what makes strong content including topics, length, and shareability. But telling a good story is only half of the process. You also have to present it in an easy-to-digest format for today’s distracted audience. According to a Think With Google study, “67% of users will switch [to another site or app] if it takes too many steps to purchase or get desired information.” Different forms of media can greatly improve your content’s appeal, if it’s used strategically. With people giving less and less time to the things they read online, it’s up to you to keep visitors engaged and entertained. The following tips will help give your content a stronger impact. 1. Share your content visually Whether it’s lists, infographics, images, gifs, or video, adding in dynamic elements to your story telling will keep things fresh and memorable. Visuals highlight your key points, and leave a greater impact on both loyal and new visitors alike. In fact, sites with...

Publishers are constantly faced with the question of how to balance content and ads to provide the best possible experience for your users. And as you might have found, there’s no easy one-size-fits-all approach. Every site and app is different, with different types of content, objectives, and users, which means that balancing content and ads will look different from publisher to publisher. When faced with this challenge, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, and this includes the ads on your page or app. Here are a few tips to help you balance ads and content. 1. Content is king. Your content is the reason users are visiting your site or app. If you think about it, your users are visiting your site for a reason, whether they are looking for a recipe, how to build a birdhouse, or trying to find out what’s happening in their town. By providing them with the information they're looking for, you sat...

People love to share things with their friends, family, and colleagues. Presenting your users with relevant and unique content is the best way to encourage sharing and give you a competitive advantage. Content that is underscored by emotion, in particular, can help you strengthen your brand’s presence. Here are some tips to help you get into the minds, and hearts, of your audience: 1. Be relatable Taking the time to research what your visitors are interested in is the first step to creating shareable content. Diversify to cover multiple facets of your audience’s interests by including work, lifestyle and social topics to keep things fresh and engaging. Contextualizing your stories also increases the chances of your audience relating to and wanting to share your site. 2. Know what’s trending Staying up-to-the-minute can require a lot of time and research. Luckily, online tools such as Google Trends can help you identify what’s important to your audience as well as offer helpful insight...

Big events create big opportunities for AdSense publishers. Keep your content relevant when web traffic spikes and you could grow your business. We’ve put together a guide to help you make the most of these moments and draw the crowds to your site. Download The #AdSenseGuide to creating content that draws crowds now! We have the PDF available for you in 4 languages: Download the PDF in English Download the PDF in Spanish Download the PDF in Portuguese Download the PDF in Japanese Be sure to follow us on Twitter and G+ for more helpful tips and to share your thoughts on this infographic. New to AdSense? Sign up now and turn your passion into profit . Posted by Jay Castro, from the AdSense team

Drawing new visitors to your site is only half of the battle. Having a plan for them to follow once they get there is the key to encouraging repeat visits and building a meaningful relationship with your readers. To engage user-focused design for your site, it’s important to consider the following: 1. Keep It Simple Gating desirable content can be a great way to learn more about visitors by prompting them to fill out a form or sign up for your newsletter to access it. However, roughly 67% of users will abandon an effort to obtain information or purchase something online if there are too many steps to take. Make sure your users get what they need in as few steps as possible. Matched content is another way to keep visitors from checking out too soon by increasing your odds of presenting them with content they are directly interested in. 2. Identify User Moments People often look for inspiration and ideas while they complete a task online. Anticipating your visitors’ needs can help you...

Throughout the summer, fans are looking for great content, regardless of whether they’re viewing it from a desktop, tablet or mobile device. Did you know that 1/3 of followers used more than one screen to follow the 2012 Olympic games? [1] With this in mind, think about whether your content is mobile-optimized and easily accessible for your users in the moments that matter. If they receive a link on their smartphone but are unable to view the content because it’s not mobile-optimized, it’s easy for them to feel frustrated with the poor user experience. On the other hand, If the users are delighted with the content and their first visit to your site is a positive one, they’re more likely to share your content and come back again. If you already have a mobile optimized site, don’t forget that you can grow your earnings potential by understanding which mobile ad sizes are most effective for you. Finally don't forget these 4 important tips to maximize your earnings with AdSense: Swap o...

Spending on native ads is expected to grow to $21 billion in 2018, presenting a huge opportunity for publishers to enhance their user experience and tap into new revenues. What are “Native Ads”? They’re a variety of paid ads with the goal of being “so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong,” says the Interactive Advertising Bureau (IAB). You might recognize some of the more popular native ad formats, such as custom sponsored content, content recommendations, and in-feed ad units. To help determine if native ads are the right fit for your site, we’ve created a quick guide that includes direction on how you can: Search for opportunities throughout your site where native ads can unlock new ad revenue Determine how to maximize your user experience and ad revenue before implementing native ads Ensure allocation of time and resources needed for proper implementation Posted by Kate Pi...