Android

Matched content is a recommendation tool that allows you to promote relevant content from your site and sponsored content to your visitors. Matched content can help capture visitor attention and loyalty by showing relevant content which could increase pageviews on your site. Here’s a few tips to help you get started with Matched content. Strategically place your ads to improve viewability. According to a Think With Google study, “56.1% of all impressions are not seen.” So when determining the placement of your Matched content units, think about which spot(s) would improve viewability and engagement. To increase these metrics we recommend placing this unit directly below your article and either above or below your ad unit. This way readers can easily click on the next piece of content that is interesting to them. Placing it directly below the article often drives higher click-through rates (CTR) than other placements. Since Matched content units help your users learn more about similar ...

What’s ad viewability and how is it measured? In this post we'll look at those questions and offer four ways to make your ads more viewable and profitable on mobile screens. What’s viewability? Most of us know that ads used to be measured by impressions: if a page loaded, and the ad was anywhere on that page, that counted. There was an obvious problem with this: if the ad was below the fold of the page, and the user didn't scroll down to see it, there wasn’t a chance for that ad to be seen. And ads that can’t be seen, don’t deliver results and can’t drive the impact that Advertisers are looking for. Advertisers today want more transparency and effectiveness, and that's where ad viewability comes in. Now, by Media Rating Council and IAB standards, a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more. That means an ad unit on the first screen ("above the fold") will be counted as ...

We’re paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience. When choosing the right mobile ad units for your business, it’s a best practice to ensure that each and every mobile impression receives the highest value possible, which can be determined by a mix of metrics like viewability, size, placement, and demand. It’s also important to protect the user experience by choosing the right ad formats and placements for your site to engage mobile users so that you don’t interrupt their desired intent. Start by choosing a high-impact mobile format: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and r ectangular responsive ad units tend to get the best results. Here’s why we recommend these formats: Each format works well on both desktop and mobil...

However important mobile is to your business today, it will become even more critical tomorrow. That's true whether you’re blogging about your favorite sports team, building the site for your community theater, or selling products to potential customers. Your visitors simply must have a great experience when they visit your site on their mobile devices. Research has found that 61% of users will leave a mobile site if they don’t see what they are looking for right away.  Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. It’s a frustrating experience when users expect to find the information they’re looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites.  To create a mobile-friendly site, follow these three rules: Make it fast. Research shows that 74% of people will abandon a mobile site that takes more than 5 seconds to load. Make it easy. Research ...

We’ve all been there. You’re trying to send an article from your phone to a friend, or you’re playing a mobile game while waiting in line for a movie, when you accidentally touch an ad on your screen. You weren’t interested in the ad -- heck, you didn’t even have time to see what it was for -- but now you’re hitting the back button to get back to what you were doing. Not only do accidental clicks like these annoy users, but left unaddressed, they can drive down the value of ads. Over the last four years, we’ve introduced a series of protections across mobile web and mobile apps to prevent accidental clicks like these on ads. Today we are continuing this commitment to protecting users and advertisers by extending accidental click protections to native ad formats. Native ads were developed to help publishers and developers implement ads that complement the look and feel of their content. Since our teams started instituting various click protections, we’ve learned quite a bit along the...

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement , and 3 speedy ways to improve viewability . In this post you'll learn tips for laying out ads on a webpage or scrollable page in an app in order to improve viewability rates. Here is today's recommendation: We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. In the next part of our Spotlight on Viewability, we'll share 3 content and ad loading methods that can improve viewability. Posted by Anish Kattukaran