Langsung ke konten utama

Earn more from mobile: 3 rules and 6 best practices

However important mobile is to your business today, it will become even more critical tomorrow.

That's true whether you’re blogging about your favorite sports team, building the site for your community theater, or selling products to potential customers. Your visitors simply must have a great experience when they visit your site on their mobile devices.

Research has found that 61% of users will leave a mobile site if they don’t see what they are looking for right away. 

Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. It’s a frustrating experience when users expect to find the information they’re looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites. 

To create a mobile-friendly site, follow these three rules:

  1. Make it fast. Research shows that 74% of people will abandon a mobile site that takes more than 5 seconds to load.
  2. Make it easy. Research shows that 61% of users will leave a mobile site if they don’t find what they're looking for straight away.
  3. Be consistent across screens. Make it easy for users to find what they need no matter what device they're using.

It's also important to think about your ads when you're designing or fine-tuning your mobile-friendly site. Focus on creating a flow between your content and your ads for the ultimate user experience and maximum viewability. Consult your analytics data and set events to track and understand where your users are most receptive to ads.

Here are some mobile-friendly ad best practice tips:

  1. Swap out the 320x50 ad units for 320x100 for a potential RPM increase.
  2. Place a 320x100 ad unit just above the fold.
  3. Use the 300x250 ad unit below the fold (BTF) mixed in with your content.
  4. Prevent accidental clicks on enhanced features in text ads by moving ad units 150 pixels away from your content.
  5. Consider using responsive ad units, which optimize ad sizes to screen sizes and work seamlessly with your responsive site.  
  6. Test your site. Pick the metrics that matter most to you – then experiment with them.

The ad experience on your site should be designed with your mobile users in mind, just like the site itself. 

There are many ways to improve your users’ mobile experience on your site. Download the AdSense Guide to Mobile Web Success today, and find out more on how to make mobile a major asset to your business.



Posted by: 
Chiara Ferraris
Publisher Monetization Specialist
@chiara_ferraris
Label:

Komentar

Posting Komentar

Postingan populer dari blog ini

Introducing a new user consent policy

Today we’re launching a new  user consent policy . This policy requires publishers with site visitors from the European Union to ask their permission for using their data. Why are we doing this? European Union data protection authorities requested some changes to current practices for obtaining end user consents. It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products. What do you need to do? If your websites are getting visitors from  any of the countries in the European Union , you must comply with t he EU user consent policy . We recommend you start working on a policy-compliant user consent mechanism today. There’s guidance from data protection authorities and IABs across Europe on what is required to comply with relevant laws; the IAB's IAB Europe Guidance: Five Practical Steps to help companies comply with the E-Privacy Directive is a good place to start. T...
Posting Komentar
Baca selengkapnya

The AdSense app has a fresh new look

We’ve recently updated the AdSense app with a fresh new look using material design and added some new features. Based on your feedback, we’ve added the following functionality to make it even better: New metrics: View impressions, impression RPM, and CTR of your ads. Support for Hindi and Malay: Use your AdSense app in Malay and Hindi , which have recently joined the AdSense family, as well as in 31 other languages . New reports for Android: Check the performance of different ad sizes, ad types, ad networks, targeting, bid types, and custom date ranges. Today widget for iOS: Check your earnings even quicker on your iPhone in the Today view. If you haven’t tried the AdSense app yet, download the iOS or Android version today and start checking your AdSense account on the go. Let us know what you think about the new design and what new features you’d like to see in the future. Subscribe to AdSense blog posts Posted by Daniel Kenyon-Jones AdSense Product Manager
Posting Komentar
Baca selengkapnya

Demystifying AdSense policies with John Brown: What to do if you receive a warning message (Part 4)

Editor’s note: John Brown, the Head of Publisher Policy Communications, is explaining what to do if you receive a policy warning message. In this post, I’d like to talk about policy warning messages and what steps you should take if you receive one. I’ll also answer some of the most common questions around warning messages. What is a warning message? We send out warning messages to our publishers if their site, or a page of their site, violates our AdSense policies. For minor policy violations that can be fixed fairly easily, our first step is to issue a warning. Where can I see my warning message? Warning messages are sent to the email address associated with your AdSense account. You can manage your contact email address under Personal Settings in your account. You can also check out outstanding policy violations by visiting the Status page in your AdSense account. What do I do if I get a warning? If you receive a warning message, follow these steps to fix the violation as quickly...
Posting Komentar
Baca selengkapnya