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This week we are shining our AdSense Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English). For current AdSense publishers, this presents an opportunity to grow your audience globally. The Global Spotlight is series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.  Our last spotlight shared insights on how to capture the opportunity in India by sharing tips on how to research your potential audience in India. Research is an important first step because when you know what users are talking about, you can participate in the conversation. Today we want to talk about why you should cater to mobile first users. It’s no longer breaking news, our world has shifted to mobile. This shift has been quick, and users expectations for great mobile experiences has increased even more quickly. A website that simply l...

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Our last spotlight shared insights on how to capture the opportunity in Indonesia . This week, we turn our lens on India, a nation with a population of over 1 billion people and 22 official languages (not including English). Check out our last post on how and why you should create content in Hindi.  Expanding your content strategy to India may spice up your earnings. Not only does India deliciously produce over 70% of all the world’s spices , but according to eMarketer, it’s on pace to add more new mobile phone users than any other country in the world. Projections say that India will have 570M users online by 2020 1 , and more...

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our  Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. We’re happy to continue our Global Spotlight and bring you to India, a nation with the second largest population in the world and a large percentage of the population coming online for the first time. Think with Google published a thought provoking article titled Why Hindi Matters in the Digital Age and left us with a key takeaway: “With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow.” Today we’ll look at the untapped potential for original content that’s created in Hindi for a Hindi audience. This graphic, from the article ...

Baca dalam Bahasa Indonesia di bawah. More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. This new Global Spotlight series can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Today we’d like to bring you to Indonesia, an archipelago country of 17,000 islands and home to 260 million people. Indonesia is experiencing rapid internet penetration growth with approximately 100 million internet users [1] and an expected 37% new internet user growth through 2020 [2] . Indonesian online ad revenue is also expected to grow aggressively - with over 40% annual growth in digital ad spend expected over the next few years [3] . Jeanny Haliman is a Strategic Partner Manager on the AdSense team with deep roots in Indonesia. She helps publishers in her home country of Indonesia grow their busi...

Today, we’re excited to announce the addition of Filipino, a language spoken by millions in the Philippines and around the world, to the family of AdSense supported languages . Publishers can now easily monetize the content they’re creating in Filipino with AdSense, and advertisers looking to connect with the growing online Filipino audience can now reach them with ads that are more relevant than ever before. To start monetizing your Filipino content website with Google AdSense: Check the AdSense program policies and make sure your website is compliant. Sign up for an AdSense account Add the AdSense code to start displaying relevant ads to your users. Maligayang pagbati mula sa AdSense! Welcome to AdSense! Posted by: Emanuele Brandi (AdSense Lead, PSI) on behalf of the AdSense Internationalization Team

Late last year we announced Hindi as the first Indic language supported by AdSense . It means you can earn money by displaying Google AdSense ads on Hindi webpages. But why does Hindi matter? If you have a large user base in India; or you’re looking to grow in this strategic emerging market; catering your content to Hindi speakers is key. Check out this infographic to learn more: Keen to start creating? Here are our top five tips for publishing Hindi content online: 1. Create Hindi content that is unique and provides value to your users. Check out Google Trends in Search and YouTube to see what’s popular in India right now. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com. 2. Get a professional translation, or have a native speaker review content. If you plan to translate your site for Hindi speakers, ensure you provide good quality translations. Avoid auto-translation as it risks a low quality user experience. Read the Webmaster Qual...