Android

Matched content is a recommendation tool that allows you to promote relevant content from your site and sponsored content to your visitors. Matched content can help capture visitor attention and loyalty by showing relevant content which could increase pageviews on your site. Here’s a few tips to help you get started with Matched content. Strategically place your ads to improve viewability. According to a Think With Google study, “56.1% of all impressions are not seen.” So when determining the placement of your Matched content units, think about which spot(s) would improve viewability and engagement. To increase these metrics we recommend placing this unit directly below your article and either above or below your ad unit. This way readers can easily click on the next piece of content that is interesting to them. Placing it directly below the article often drives higher click-through rates (CTR) than other placements. Since Matched content units help your users learn more about similar ...

Today we're launching AdSense Labs, a new subtab under the Optimization tab , where you’ll find new experimental features you are eligible to test. AdSense Labs is the place to find, test, and provide us feedback on new features we're working on. To learn more about this new tab, please visit the Help Center. The first two Labs we’ll be launching are Show fewer ads and Inline ads . Not all Labs are suitable for every site, so don’t worry if you don’t see a particular Lab you were expecting. Show fewer ads  Show fewer ads cuts down the number of ads that are shown to your users in exchange for a negligible drop in your revenue. It aims to remove at least 10% of the ads served on your site (1% or less of your revenue), by preventing low value ads from being shown to your users. To learn more about the details, visit the Help Center . Inline ads  Inline ads are 320x100 ad units which are automatically inserted within your mobile site as a user scrolls down the page. With this n...

We recently launched a set of #AdSense101 videos to help you master AdSense and grow your business. We started with When Will I Get Paid? , and today we continue with a focus on Monetizing for Multi-Screen. Optimizing your ads for all screens, especially mobile, is a topic we hear about from publishers every day. Watch this short video to learn more about the best-performing mobile ad formats and placements. Stay tuned for other #AdSense101 videos throughout the year. Did you find this video useful, or is there something else you’d like to see? Please let us know in the comments below. And be sure to follow us on Twitter and Google+ for more tips and tricks. Posted by: Barbara Sarti Google AdSense team.

Today we’ve launched automatic experiments*, the latest addition to our suite of optimization tools. Enabling this feature allows us to run automatic experiments on a small portion of your traffic and provide you with insightful data about which ads perform best on your site. This could help you optimize your ads and potentially increase your long-term revenue and user engagement on your site**. To enable automatic experiments on your site, visit the "Experiments" page on your Optimization tab, and switch on "automatic experiments". The opportunities generated from these experiments will appear in the “Opportunities” page on your Optimization tab. They'll be labelled "verified by experiment,” so you’ll know they’re backed by data and tailored to your site and users. To learn more, visit the Help Center . We'd love to hear your feedback in the comments below! Posted by  Chris Gamble, Software Engineer *Automatic experiments will appear in your account if...

At Google we defend our ad systems from fraud using technology in a variety of ways. Often our investment in these defenses goes beyond protecting against only known threats. Our engineering and operations teams are continually working to identify new and emerging threats.  Once a new ad fraud threat is found, we move quickly to defend our systems against it using a combination of technology, operations, and policy. Recently we identified “ Clickjacking ” (aka UI Redress) as an emerging threat to cost-per-click display ads, and we’ve rolled out new defenses to protect advertisers against this threat. Clickjacking is a type of web attack where the appearance of a website is changed so that a victim does not realize they are taking an important action, in this case clicking on one or more ads. For example, a user may intend to click on a video play button or menu item, but instead clicks an invisible ad unit. Figure 1: An example of a clickable ad hidden behind a video playback butto...

What’s your New Year's resolution for 2016? If it’s doing what you love while earning money, you can start turning your passion into profit by signing up for AdSense and earning money from your content.  For more information, see our site or hear from our publishers . If you already have an AdSense account, consider the following alternatives to earn money online: Google Consumer Surveys : Earn incremental revenue beyond ads each time visitors complete short, user-friendly surveys in exchange for access to your content. Google Contributor : With Contributor, anyone can pay a monthly subscription to see fewer ads across the Web. Each time an ad is removed on your site, a thank-you message appears in its place and Contributor helps to fund your content. Google AdMob : If you have an app, you can gain insights about your users, drive more in-app purchases, and maximize your ad revenue with AdMob.  Happy New Year and see you online! Google AdSense Team

Today, we’re excited to announce the new Optimization tab, a dedicated place in your AdSense account that shows tailored tips for your site. This new tab is a one-stop shop for all the resources that could help you increase your revenue and user engagement on your site. With the new Optimization tab, you can: Explore new opportunities and features that could boost your income Run A/B experiments and check results to make better decisions for your site Find valuable optimization resources in one place The new Optimization tab is currently in beta and available for a limited group of publishers. It will roll out to all AdSense publishers over the coming weeks. Check your account now to see if you have this exciting feature in your account! To create a great optimization experience for you, we’re planning to add more features to the new Optimization tab, including new experiment features and a host of new opportunities. We hope that this new tab will help you explore more opportunities...

2015 was a year with new and exciting AdSense updates. Let’s have a look at 2015 to recap all the product enhancements launched this year. New features for your AdSense account: New sign-up flow : Signing up for AdSense is now faster and easier. Now, you have immediate access to your AdSense account once you sign up for AdSense. New AdSense website and mobile apps : We announced our new AdSense website with a new design and new publisher stories. We also updated the AdSense app with a fresh new look using material design and added some new features.  New AdSense performance reports : To give you quick and easy access to these reports, we introduced a new design for AdSense reporting with a new dashboard. With the redesigned Performance reports tab, you now have more control and flexibility, allowing you to better understand your AdSense earnings and performance. Improved transparency in payments : We've received feedback from you that you want to know more about the difference...

We’ve made it easier and faster to apply for AdSense and get your account approved. Starting today, you’ll have immediate access to your AdSense account once you sign up. Previously, when you applied for AdSense, you’d need to wait for your account information to be approved before you could access your account and place ad units on your site. Now you can create ad units and place them on your site right after signing up for AdSense. To get started with AdSense: Make sure your website is compliant with the AdSense program policies . Sign up for an AdSense account by enrolling your site. Add the AdSense ad code to your site. It typically takes 48 hours for our specialists to complete the site review after you add the code to your site. Until you pass this review step, your ad units will remain blank. Once your site is approved , ads will be displayed on your site and you can start earning money from your content. Learn more about the new application process in the AdSense Help Center...

We’ve recently updated the AdSense app with a fresh new look using material design and added some new features. Based on your feedback, we’ve added the following functionality to make it even better: New metrics: View impressions, impression RPM, and CTR of your ads. Support for Hindi and Malay: Use your AdSense app in Malay and Hindi , which have recently joined the AdSense family, as well as in 31 other languages . New reports for Android: Check the performance of different ad sizes, ad types, ad networks, targeting, bid types, and custom date ranges. Today widget for iOS: Check your earnings even quicker on your iPhone in the Today view. If you haven’t tried the AdSense app yet, download the iOS or Android version today and start checking your AdSense account on the go. Let us know what you think about the new design and what new features you’d like to see in the future. Subscribe to AdSense blog posts Posted by Daniel Kenyon-Jones AdSense Product Manager

Late last year we announced Hindi as the first Indic language supported by AdSense . It means you can earn money by displaying Google AdSense ads on Hindi webpages. But why does Hindi matter? If you have a large user base in India; or you’re looking to grow in this strategic emerging market; catering your content to Hindi speakers is key. Check out this infographic to learn more: Keen to start creating? Here are our top five tips for publishing Hindi content online: 1. Create Hindi content that is unique and provides value to your users. Check out Google Trends in Search and YouTube to see what’s popular in India right now. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com. 2. Get a professional translation, or have a native speaker review content. If you plan to translate your site for Hindi speakers, ensure you provide good quality translations. Avoid auto-translation as it risks a low quality user experience. Read the Webmaster Qual...

To help you make more money for your image-only ad units, we previously launched the magazine ad format . Today, we’re happy to introduce richer text ads, a new ad format that automatically creates image ads from text ads. The new richer text ads compete both for your text and display, and display-only ad units and could increase your earnings even more. This new ad format, inspired by material design , adheres closely to the advertiser’s brand by using their logos and brand colors. This enables brand advertisers who are particularly sensitive to how their text advertisements are displayed to spend more on the Google Display Network, thereby increasing competition for the ad units on your site. If you currently have text and display or display-only ads on your site, richer text ads will automatically be set up for your site. If you’d prefer not to show richer text ads, you can disable them through the Enhanced display ads option in the Allow & block ads tab in your account. We’d l...