Android

Want to know more about AdSense Reporting? Good news: That's the topic of the fourth video in our #AdSense101 series. Knowing how to analyze your AdSense reports is essential to improving your ad performance – they're loaded with insights and data that can help you grow your business and your strategies. AdSense reports and graphs are a quick and easy way for you to learn which of your ad units perform best or where most of your traffic is coming from. Watch this video for more on what your AdSense reports can show you. Stay tuned for other #AdSense101 videos and if there’s something else you’d like to learn more about let us know in the comments below.   Check out YouTube playlist #AdSense101 to learn more about... AdSense payment process Control the ads displayed on your site Monetizing for Multi-Screen Have a topic you'd like to see covered? Leave us a comment on the YouTube video page. Posted by: Barbara Sarti Google AdSense team

Four things to explore if your AdSense earnings take a dip Today we'd like to share some insights about why AdSense earnings sometimes go down -- and look at how to troubleshoot what's going on when that happens. Google has a variety of tools and reports that will help you see what might be causing a decline and how you can respond to optimize your earnings. One of the first things to consider is: have your overall page views gone down, or are other issues causing the drop? There are many factors that affect revenue, but the key ones to look at include: Clickthrough rate (CTR) Cost per click (CPC) Page revenue per thousand impressions (page RPM) Page views You can view all these metrics on the Performance reports tab in your AdSense account. Here are a few tips on how to address issues you may discover. 1. My page views have decreased When troubleshooting changes in page views, it's a good idea to extend the date range of your reports out to 30 days or more to help identif...

Sometimes it's a good thing to step back and look at the basics. With that in mind (and with the new AdSense interface now in place), we'd like to recap the big five AdSense reports you should start with to analyze your overall account performance. Let's take a look at these reports. 1. The reporting dashboard: Get an overall summary of your performance As the name suggests, the reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM).  This report is a great way to get a quick check of your recent AdSense performance. You can switch to a wider date range, too, like the past month or year. If you see a sudden change in your results for any area, you can see a more detailed report with a click on the View report button. 2. The entire account by day report: Monitor your daily performance To see this report, visit the Performance reports tab, click Common reports on the left-ha...

Want to freshen up the AdSense performance on your site? Google Analytics can help. Here are some simple and effective places to start. 1. Find out where to focus Content Groups let you bundle your offerings to analyze them more clearly. Instead of analyzing all shoes at once, for instance, a shoe company might divide content into shoes for adults and kids, for men and women, or by tennis shoes and high heels. You can view and compare aggregated metrics by group, or drill down to any individual URL or page title. Suppose you want to know: What topics have the best AdSense CTRs? Group content by topic (such as food, politics and sport) Use the AdSense Pages report to view metrics Once you learn which topics have the best clickthrough rates, you could then focus on creating more content for those topics. Suppose you want to know: Which product groups have slow-loading pages? Group products by type (such as shirts and shoes) Use Page Speed reports to look at page load performance Are s...