Android

Cross-Posted from the DoubleClick for Publishers blog Last month we released a new study, "The need for mobile speed" , highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience. Critically, the study also revealed strong correlations between page speed and the following key performance indicators: Revenue Bounce rate Session duration Viewability It’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy. To help you build a faster mobile web experience, we’ve created a mobile web speed toolkit. It outlines a 4-step process to diagnose and fix mobile speed issues: Measure your site’s performance. Assess the different compone...

Cross-posted from the DoubleClick for Publishers Blog Today, we’re excited to share insights from a new study on how mobile speed can impact user engagement and publisher revenue. As people’s expectations for mobile experiences have grown, simply loading on a mobile device is no longer enough. Mobile sites must be fast and relevant. Unfortunately, based on our analysis of 10,000+ mobile web domains, we found that most mobile sites don’t meet this bar: the average load time for mobile sites is 19 seconds over 3G connections. 1 That’s about as long as it takes to sing the entire alphabet song! 2 Slow loading sites frustrate users and negatively impact publishers. While there are several factors that impact revenue, our model projects that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. 3 The study also observed 25% higher ad viewability 4 and 70% longer average sessions 5 for sites that load in 5 secon...

Increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers and app developers increase the likelihood that their ads will be measured as viewable, we're excited to share the viewability spotlight infographic. It contains a dozen technical best practices for improving viewability across four categories based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. The infographic covers how to: Enable viewability measurement Optimize for speed and responsiveness Lay out ads for optimal viewability Load ads and content for optimal viewability Publishers and app developers across the globe have been able to seamlessly measure viewability, at no additional charge, with the launch of Google’s Active View technology in DoubleClick for Publishers , DoubleClick Ad Exchange , AdSense and AdMob . The tips in the viewability spo...