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Today, we’re excited to announce the new Optimization tab, a dedicated place in your AdSense account that shows tailored tips for your site. This new tab is a one-stop shop for all the resources that could help you increase your revenue and user engagement on your site. With the new Optimization tab, you can: Explore new opportunities and features that could boost your income Run A/B experiments and check results to make better decisions for your site Find valuable optimization resources in one place The new Optimization tab is currently in beta and available for a limited group of publishers. It will roll out to all AdSense publishers over the coming weeks. Check your account now to see if you have this exciting feature in your account! To create a great optimization experience for you, we’re planning to add more features to the new Optimization tab, including new experiment features and a host of new opportunities. We hope that this new tab will help you explore more opportunities...

Sometimes it's a good thing to step back and look at the basics. With that in mind (and with the new AdSense interface now in place), we'd like to recap the big five AdSense reports you should start with to analyze your overall account performance. Let's take a look at these reports. 1. The reporting dashboard: Get an overall summary of your performance As the name suggests, the reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM).  This report is a great way to get a quick check of your recent AdSense performance. You can switch to a wider date range, too, like the past month or year. If you see a sudden change in your results for any area, you can see a more detailed report with a click on the View report button. 2. The entire account by day report: Monitor your daily performance To see this report, visit the Performance reports tab, click Common reports on the left-ha...