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We’re dedicated to providing additional transparency into our policy processes and hope that the recent blog posts have helped you understand specific policy triggers and the actions to take if you’ve violated a policy.  To further help you stay policy compliant, here’re 8 best practices to help avoid policy violations and keep your account in good standing. 1. Don’t click on your own ads Don’t click your own ads, or ask others to click them. These kinds of clicks won’t count toward revenue and may get you suspended. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is prohibited. Instead, use the Google Publisher Toolbar . 2. Think like a user  Make it easy for people to find what they’re looking for. Follow the Webmaster Guidelines to provide content that’s useful, interesting, and adds value. Immerse yourself into the user experience however you can. Try to discover the emotions that guide users’ behaviors and try to uncover ...

Over the last month we’ve taken a look at what makes strong content including topics, length, and shareability. But telling a good story is only half of the process. You also have to present it in an easy-to-digest format for today’s distracted audience. According to a Think With Google study, “67% of users will switch [to another site or app] if it takes too many steps to purchase or get desired information.” Different forms of media can greatly improve your content’s appeal, if it’s used strategically. With people giving less and less time to the things they read online, it’s up to you to keep visitors engaged and entertained. The following tips will help give your content a stronger impact. 1. Share your content visually Whether it’s lists, infographics, images, gifs, or video, adding in dynamic elements to your story telling will keep things fresh and memorable. Visuals highlight your key points, and leave a greater impact on both loyal and new visitors alike. In fact, sites with...

Publishers are constantly faced with the question of how to balance content and ads to provide the best possible experience for your users. And as you might have found, there’s no easy one-size-fits-all approach. Every site and app is different, with different types of content, objectives, and users, which means that balancing content and ads will look different from publisher to publisher. When faced with this challenge, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, and this includes the ads on your page or app. Here are a few tips to help you balance ads and content. 1. Content is king. Your content is the reason users are visiting your site or app. If you think about it, your users are visiting your site for a reason, whether they are looking for a recipe, how to build a birdhouse, or trying to find out what’s happening in their town. By providing them with the information they're looking for, you sat...

Baca dalam Bahasa Indonesia di bawah. More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. This new Global Spotlight series can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Today we’d like to bring you to Indonesia, an archipelago country of 17,000 islands and home to 260 million people. Indonesia is experiencing rapid internet penetration growth with approximately 100 million internet users [1] and an expected 37% new internet user growth through 2020 [2] . Indonesian online ad revenue is also expected to grow aggressively - with over 40% annual growth in digital ad spend expected over the next few years [3] . Jeanny Haliman is a Strategic Partner Manager on the AdSense team with deep roots in Indonesia. She helps publishers in her home country of Indonesia grow their busi...

People love to share things with their friends, family, and colleagues. Presenting your users with relevant and unique content is the best way to encourage sharing and give you a competitive advantage. Content that is underscored by emotion, in particular, can help you strengthen your brand’s presence. Here are some tips to help you get into the minds, and hearts, of your audience: 1. Be relatable Taking the time to research what your visitors are interested in is the first step to creating shareable content. Diversify to cover multiple facets of your audience’s interests by including work, lifestyle and social topics to keep things fresh and engaging. Contextualizing your stories also increases the chances of your audience relating to and wanting to share your site. 2. Know what’s trending Staying up-to-the-minute can require a lot of time and research. Luckily, online tools such as Google Trends can help you identify what’s important to your audience as well as offer helpful insight...

Cross-posted from the DoubleClick for Publishers Blog Today, we’re excited to share insights from a new study on how mobile speed can impact user engagement and publisher revenue. As people’s expectations for mobile experiences have grown, simply loading on a mobile device is no longer enough. Mobile sites must be fast and relevant. Unfortunately, based on our analysis of 10,000+ mobile web domains, we found that most mobile sites don’t meet this bar: the average load time for mobile sites is 19 seconds over 3G connections. 1 That’s about as long as it takes to sing the entire alphabet song! 2 Slow loading sites frustrate users and negatively impact publishers. While there are several factors that impact revenue, our model projects that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. 3 The study also observed 25% higher ad viewability 4 and 70% longer average sessions 5 for sites that load in 5 secon...

Drawing new visitors to your site is only half of the battle. Having a plan for them to follow once they get there is the key to encouraging repeat visits and building a meaningful relationship with your readers. To engage user-focused design for your site, it’s important to consider the following: 1. Keep It Simple Gating desirable content can be a great way to learn more about visitors by prompting them to fill out a form or sign up for your newsletter to access it. However, roughly 67% of users will abandon an effort to obtain information or purchase something online if there are too many steps to take. Make sure your users get what they need in as few steps as possible. Matched content is another way to keep visitors from checking out too soon by increasing your odds of presenting them with content they are directly interested in. 2. Identify User Moments People often look for inspiration and ideas while they complete a task online. Anticipating your visitors’ needs can help you...

Matched content is a recommendation tool that allows you to promote relevant content from your site and sponsored content to your visitors. Matched content can help capture visitor attention and loyalty by showing relevant content which could increase pageviews on your site. Here’s a few tips to help you get started with Matched content. Strategically place your ads to improve viewability. According to a Think With Google study, “56.1% of all impressions are not seen.” So when determining the placement of your Matched content units, think about which spot(s) would improve viewability and engagement. To increase these metrics we recommend placing this unit directly below your article and either above or below your ad unit. This way readers can easily click on the next piece of content that is interesting to them. Placing it directly below the article often drives higher click-through rates (CTR) than other placements. Since Matched content units help your users learn more about similar ...

With the summer kicking off, it’s a great time to freshen up your content and try new things to #drawthecrowds. Google Analytics can help you measure what kind of content is a hit or miss with the fans. Here are a few simple and effective places to get started. 1. Find out where to focus Content Groups let you bundle your offerings to analyze them more clearly. Instead of analyzing all sneakers at once, for instance, a shoe company might divide content into soccer boots, golf shoes, tennis shoes and so on. You can view and compare aggregated metrics by group, or drill down to any individual URL or page title. Know what topics have the best AdSense CTRs (Click-through-rate) Group content by topic (such as food, politics and sport).  Use the AdSense Pages report to view metrics. Once you discover which topics have the best click-through rates, you could then focus on creating more content for those topics. Know which content groups have slow-loading pages Use Site Speed reports to l...

If you’re looking to #drawthecrowd to your site this summer, be sure that you’re familiar with the top-searched keywords and have a plan in place to create relevant content for it. For example, leverage Google Trends to identify the trending searches around Halloween . Using this insight, content can transition from ideas to evergreen articles that resonate with your users year after year. If you’re looking for content ideas, think about this summer and cultural events the world will be searching to stay connected and informed about. Several big sporting events are happening this summer that will likely have a good amount of search interest considering past trends. For example, football related searches grew 180% during the soccer World Cup in 2014. [1] When building your content strategy and timelines, think about important dates, specific games and popular keywords. Think with Google released an infographic showcasing that 70% of game-related searches happen in the month surroundin...

However important mobile is to your business today, it will become even more critical tomorrow. That's true whether you’re blogging about your favorite sports team, building the site for your community theater, or selling products to potential customers. Your visitors simply must have a great experience when they visit your site on their mobile devices. Research has found that 61% of users will leave a mobile site if they don’t see what they are looking for right away.  Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. It’s a frustrating experience when users expect to find the information they’re looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites.  To create a mobile-friendly site, follow these three rules: Make it fast. Research shows that 74% of people will abandon a mobile site that takes more than 5 seconds to load. Make it easy. Research ...

Using the Internet on mobile phones is now the standard. 60% of Internet users access the Internet through their phones, 94% of American smartphone users search for local information on their phones, and 77% of mobile searches occur at places where desktop computers are available (according to the eMarketer Global Mobile Landscape 2015 report). For publishers, this new reality means that your sites have to be mobile-friendly. It's the only way to offer your existing users a good mobile experience and to hold onto new users who are visiting your site for the first time. That said, a mobile-optimized site alone isn't enough to compete in the new multi-screen world. Optimizing performance for faster page loads and easier navigation will keep users coming back and drive your business forward in a competitive marketplace. Slow-loading sites, broken video players and redirects were among the top frustrations reported by 570 respondents in a recent Google poll when asked about the...

A question we often hear from our AdSense publishers is: "How do I block ads that I don't want on my site?" So that's the topic of the latest video in our #AdSense101 series. In this video, we’ll show you how to block individual ads from showing on your site and even whole topic categories like ads about sports and fitness or politics. It’s important to remember that when you block an advertiser, it could reduce the competition on your ad auctions and impact your earnings. So be sure to use this feature wisely. Stay tuned for other #AdSense101 videos throughout the year. Is there something else you’d like to learn more about? Let us know in the comments below.   Check out our previous videos to learn more: When Will I Get Paid? Monetizing for Multi-Screen Posted by Barbara Sarti, from the Google AdSense team

Join us for an upcoming live stream titled: “Grow your business with ads on your site”. In this 30 minute live Hangout on Air, you’ll learn how to earn money from your online content. Register now and join us, live on May 30th, at 11:00 a.m. GMT. When you register, you’ll also receive updates and training materials designed to help you get started with AdSense and earn money from your online content.  If you can’t attend the live event and you’re interested, be sure to register and we’ll share the link to the recording after. If you have any questions you’d like to ask please submit them on the HOA event page or during the event and we’ll try to answer them live.  See you online. For more information about AdSense, follow us on Twitter and G+ or hear from our publishers. Posted by:  Oisin O'Connor From the Google AdSense team