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Cross-Posted from the DoubleClick for Publishers blog Last month we released a new study, "The need for mobile speed" , highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience. Critically, the study also revealed strong correlations between page speed and the following key performance indicators: Revenue Bounce rate Session duration Viewability It’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy. To help you build a faster mobile web experience, we’ve created a mobile web speed toolkit. It outlines a 4-step process to diagnose and fix mobile speed issues: Measure your site’s performance. Assess the different compone...

Viewability is a trendy word in the advertising world. This popular metric has become key for advertisers to measure the success of an ad campaign. But what is Viewability? Viewability is the measurement of a viewable ad impression, meaning that it has appeared within a user’s browser and had the opportunity to be seen. The Interactive Advertising Bureau (IAB) defines a viewable impression as an ad that meets the following criteria: 50% of the ad’s pixels are visible in the browser window for a continuous one second. Think with Google says “If an ad isn't seen, it can't have an impact, change perception, or build brand trust. That's why measuring viewability matters.” For AdSense publishers, this means that increased viewability may encourage greater investments from advertisers. Global events are opportunities for advertisers to connect with larger audiences and create brand awareness. For advertisers with these goals in mind, viewability matters. Here are a few resource...

What’s ad viewability and how is it measured? In this post we'll look at those questions and offer four ways to make your ads more viewable and profitable on mobile screens. What’s viewability? Most of us know that ads used to be measured by impressions: if a page loaded, and the ad was anywhere on that page, that counted. There was an obvious problem with this: if the ad was below the fold of the page, and the user didn't scroll down to see it, there wasn’t a chance for that ad to be seen. And ads that can’t be seen, don’t deliver results and can’t drive the impact that Advertisers are looking for. Advertisers today want more transparency and effectiveness, and that's where ad viewability comes in. Now, by Media Rating Council and IAB standards, a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more. That means an ad unit on the first screen ("above the fold") will be counted as ...

We’re paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience. When choosing the right mobile ad units for your business, it’s a best practice to ensure that each and every mobile impression receives the highest value possible, which can be determined by a mix of metrics like viewability, size, placement, and demand. It’s also important to protect the user experience by choosing the right ad formats and placements for your site to engage mobile users so that you don’t interrupt their desired intent. Start by choosing a high-impact mobile format: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and r ectangular responsive ad units tend to get the best results. Here’s why we recommend these formats: Each format works well on both desktop and mobil...

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement , 3 speedy ways to improve viewability , and 4 ways to improve ad layouts for better viewability . In this post you'll learn 3 content and ad loading methods that can optimize your viewability rates. Here is today's recommendation: We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. Posted by Anish Kattukaran 

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement , and 3 speedy ways to improve viewability . In this post you'll learn tips for laying out ads on a webpage or scrollable page in an app in order to improve viewability rates. Here is today's recommendation: We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. In the next part of our Spotlight on Viewability, we'll share 3 content and ad loading methods that can improve viewability. Posted by Anish Kattukaran 

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. Recently on the blog, we focused on 2 tips for enabling viewability measurement . In this post you'll learn tips for improving ad viewability by optimizing your apps and sites for speed and responsiveness. Here is today's recommendation: We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. In the next part of our Spotlight on Viewability, we'll share 4 ways to improve ad layouts for better viewability rates. Posted by Anish Kattukaran, Product Marketing Manager

There's a lot that publishers and app developers can do to increase the likelihood that their ads will be measured as viewable. Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability across four categories based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes. In this post, we focus on tips you can use to improve ad viewability by optimizing your apps and sites for speed and responsiveness. Here is today's recommendation: We hope these recommendations will improve your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.  In the next part of our Spotlight on Viewability, we'll share 3 speedy ways to improve viewability. Posted b...

Increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers and app developers increase the likelihood that their ads will be measured as viewable, we're excited to share the viewability spotlight infographic. It contains a dozen technical best practices for improving viewability across four categories based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. The infographic covers how to: Enable viewability measurement Optimize for speed and responsiveness Lay out ads for optimal viewability Load ads and content for optimal viewability Publishers and app developers across the globe have been able to seamlessly measure viewability, at no additional charge, with the launch of Google’s Active View technology in DoubleClick for Publishers , DoubleClick Ad Exchange , AdSense and AdMob . The tips in the viewability spo...

We've had a lot of questions recently from AdSense publishers about viewability and the new Active View metrics in AdSense accounts. Active View can really help you improve your AdSense earnings, so let's take a closer look. What are Active View and viewability? Active View is Google’s ad viewability measurement solution. It tracks the viewability of ads served by AdSense: that is, the percentage of ads that are considered viewable out of the total number of ads measured. We use the online ad industry standard: a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more. So an ad that is (for instance) placed below the first screen on a given page won't be counted as viewable if the viewer never scrolls down. This is why viewability a good way of determining whether your AdSense ads are actually being seen by your website visitors or simply loading without a chance of catching the viewer's ey...