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More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Our last spotlight shared insights on how to capture the opportunity in Indonesia . This week, we turn our lens on India, a nation with a population of over 1 billion people and 22 official languages (not including English). Check out our last post on how and why you should create content in Hindi.  Expanding your content strategy to India may spice up your earnings. Not only does India deliciously produce over 70% of all the world’s spices , but according to eMarketer, it’s on pace to add more new mobile phone users than any other country in the world. Projections say that India will have 570M users online by 2020 1 , and more...

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our  Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. We’re happy to continue our Global Spotlight and bring you to India, a nation with the second largest population in the world and a large percentage of the population coming online for the first time. Think with Google published a thought provoking article titled Why Hindi Matters in the Digital Age and left us with a key takeaway: “With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow.” Today we’ll look at the untapped potential for original content that’s created in Hindi for a Hindi audience. This graphic, from the article ...

Throughout the summer, fans are looking for great content, regardless of whether they’re viewing it from a desktop, tablet or mobile device. Did you know that 1/3 of followers used more than one screen to follow the 2012 Olympic games? [1] With this in mind, think about whether your content is mobile-optimized and easily accessible for your users in the moments that matter. If they receive a link on their smartphone but are unable to view the content because it’s not mobile-optimized, it’s easy for them to feel frustrated with the poor user experience. On the other hand, If the users are delighted with the content and their first visit to your site is a positive one, they’re more likely to share your content and come back again. If you already have a mobile optimized site, don’t forget that you can grow your earnings potential by understanding which mobile ad sizes are most effective for you. Finally don't forget these 4 important tips to maximize your earnings with AdSense: Swap o...

Social media is more than just vacation photos and stories about babies, it’s about sharing experiences and creating interactions with people. Content on social media can instantly reach millions of users and create thousands of online stories. Do you remember the social media storm that Ellen DeGeneres created with a single photo? Her selfie from the 2014 Oscars started a global conversation and has since been added to Google’s 2014 web culture guide. Her content holds the win for the most retweeted tweet with more than 3M retweets, 6.8M site embeds, and even temporarily led to Twitter going down. Big events like the Oscars create opportunities for publishers to interact with users through both original content and viral content. This summer, users will be searching, sharing, and consuming content like never before. Be sure to examine your content strategy, and find ways to spark conversations on social channels or, contribute to an existing digital conversation. How can AdSense Pub...

It’s official, #hashtags have taken over the internet. Much like memes, gifs, and audio-less fast motion cooking instructional videos, #hashtags fill up social media news feeds. However, unlike the other popular content types, what’s unique to #hashtags is that they organize conversations across the web. Even Jimmy Fallon and Justin Timberlake had something to say about #hashtags. #Hashtags started around 2007 on Twitter, and have rapidly grown into a common medium for users to express their feelings or interests primarily on social networks. As the summer of sport kicks off, it’s a good idea for you to consider incorporating #hashtags into your content strategy as a key ingredient to #drawthecrowds. #Hashtags are quite simple to use and can attract new users to your content when you understand how they work. Essentially, when the pound/hash sign is used in front of a group of words it automatically turns that group of words into a searchable link. This transforms those keywords into...

We’re paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience. When choosing the right mobile ad units for your business, it’s a best practice to ensure that each and every mobile impression receives the highest value possible, which can be determined by a mix of metrics like viewability, size, placement, and demand. It’s also important to protect the user experience by choosing the right ad formats and placements for your site to engage mobile users so that you don’t interrupt their desired intent. Start by choosing a high-impact mobile format: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and r ectangular responsive ad units tend to get the best results. Here’s why we recommend these formats: Each format works well on both desktop and mobil...

Today we’ve launched automatic experiments*, the latest addition to our suite of optimization tools. Enabling this feature allows us to run automatic experiments on a small portion of your traffic and provide you with insightful data about which ads perform best on your site. This could help you optimize your ads and potentially increase your long-term revenue and user engagement on your site**. To enable automatic experiments on your site, visit the "Experiments" page on your Optimization tab, and switch on "automatic experiments". The opportunities generated from these experiments will appear in the “Opportunities” page on your Optimization tab. They'll be labelled "verified by experiment,” so you’ll know they’re backed by data and tailored to your site and users. To learn more, visit the Help Center . We'd love to hear your feedback in the comments below! Posted by  Chris Gamble, Software Engineer *Automatic experiments will appear in your account if...

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement , and 3 speedy ways to improve viewability . In this post you'll learn tips for laying out ads on a webpage or scrollable page in an app in order to improve viewability rates. Here is today's recommendation: We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. In the next part of our Spotlight on Viewability, we'll share 3 content and ad loading methods that can improve viewability. Posted by Anish Kattukaran 

Four things to explore if your AdSense earnings take a dip Today we'd like to share some insights about why AdSense earnings sometimes go down -- and look at how to troubleshoot what's going on when that happens. Google has a variety of tools and reports that will help you see what might be causing a decline and how you can respond to optimize your earnings. One of the first things to consider is: have your overall page views gone down, or are other issues causing the drop? There are many factors that affect revenue, but the key ones to look at include: Clickthrough rate (CTR) Cost per click (CPC) Page revenue per thousand impressions (page RPM) Page views You can view all these metrics on the Performance reports tab in your AdSense account. Here are a few tips on how to address issues you may discover. 1. My page views have decreased When troubleshooting changes in page views, it's a good idea to extend the date range of your reports out to 30 days or more to help identif...

Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. Recently on the blog, we focused on 2 tips for enabling viewability measurement . In this post you'll learn tips for improving ad viewability by optimizing your apps and sites for speed and responsiveness. Here is today's recommendation: We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below. In the next part of our Spotlight on Viewability, we'll share 4 ways to improve ad layouts for better viewability rates. Posted by Anish Kattukaran, Product Marketing Manager

There's a lot that publishers and app developers can do to increase the likelihood that their ads will be measured as viewable. Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability across four categories based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes. In this post, we focus on tips you can use to improve ad viewability by optimizing your apps and sites for speed and responsiveness. Here is today's recommendation: We hope these recommendations will improve your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.  In the next part of our Spotlight on Viewability, we'll share 3 speedy ways to improve viewability. Posted b...

Increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers and app developers increase the likelihood that their ads will be measured as viewable, we're excited to share the viewability spotlight infographic. It contains a dozen technical best practices for improving viewability across four categories based on insights from Active View , Google's MRC-accredited viewable impression measurement technology. The infographic covers how to: Enable viewability measurement Optimize for speed and responsiveness Lay out ads for optimal viewability Load ads and content for optimal viewability Publishers and app developers across the globe have been able to seamlessly measure viewability, at no additional charge, with the launch of Google’s Active View technology in DoubleClick for Publishers , DoubleClick Ad Exchange , AdSense and AdMob . The tips in the viewability spo...

We've had a lot of questions recently from AdSense publishers about viewability and the new Active View metrics in AdSense accounts. Active View can really help you improve your AdSense earnings, so let's take a closer look. What are Active View and viewability? Active View is Google’s ad viewability measurement solution. It tracks the viewability of ads served by AdSense: that is, the percentage of ads that are considered viewable out of the total number of ads measured. We use the online ad industry standard: a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more. So an ad that is (for instance) placed below the first screen on a given page won't be counted as viewable if the viewer never scrolls down. This is why viewability a good way of determining whether your AdSense ads are actually being seen by your website visitors or simply loading without a chance of catching the viewer's ey...

Sometimes it's a good thing to step back and look at the basics. With that in mind (and with the new AdSense interface now in place), we'd like to recap the big five AdSense reports you should start with to analyze your overall account performance. Let's take a look at these reports. 1. The reporting dashboard: Get an overall summary of your performance As the name suggests, the reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM).  This report is a great way to get a quick check of your recent AdSense performance. You can switch to a wider date range, too, like the past month or year. If you see a sudden change in your results for any area, you can see a more detailed report with a click on the View report button. 2. The entire account by day report: Monitor your daily performance To see this report, visit the Performance reports tab, click Common reports on the left-ha...

Want to freshen up the AdSense performance on your site? Google Analytics can help. Here are some simple and effective places to start. 1. Find out where to focus Content Groups let you bundle your offerings to analyze them more clearly. Instead of analyzing all shoes at once, for instance, a shoe company might divide content into shoes for adults and kids, for men and women, or by tennis shoes and high heels. You can view and compare aggregated metrics by group, or drill down to any individual URL or page title. Suppose you want to know: What topics have the best AdSense CTRs? Group content by topic (such as food, politics and sport) Use the AdSense Pages report to view metrics Once you learn which topics have the best clickthrough rates, you could then focus on creating more content for those topics. Suppose you want to know: Which product groups have slow-loading pages? Group products by type (such as shirts and shoes) Use Page Speed reports to look at page load performance Are s...

The holiday season is the busiest time of the year, with shoppers out in full force to gather their holiday gifts, round up their decorations, and treat themselves to something special. 2014 was a record-breaker in terms of ad spend, which goes to show just how important it is that your advertising is as targeted as possible, and that you’re fully prepared for the final, and most lively, quarter of the year. Check out these stats and tips below which can help you be in tip-top form for the season: (viewing from mobile? Download it here .) Not yet an AdSense user? Sign up now! Posted by Yigit Yucel Marketing Communications Specialist

5 tips to grow site visitors If you're like most publishers, you think a lot about how to grow your site audience. It should be no surprise that for this topic, content is key . Great content attracts and engages new users and keeps your wonderful old users coming back again and again. But how do you produce content that is high in quality, value, and unique? For the answer, look back to why you became an AdSense publisher in the first place. Do what you love and your content will naturally be at the heart of all you do. As you build your new content, use these five tips to make what you create as engaging as it can possibly be. Be targeted, be consistent, be frequent Take time to figure out who is reading your content and what topics they find most interesting. Does your blog about dogs get 20 comments about Chihuahuas for every one comment about Great Danes? Maybe you should focus on the little guys! Update your content as often as you can. With regular updates you’ll build trust...