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People love to share things with their friends, family, and colleagues. Presenting your users with relevant and unique content is the best way to encourage sharing and give you a competitive advantage. Content that is underscored by emotion, in particular, can help you strengthen your brand’s presence. Here are some tips to help you get into the minds, and hearts, of your audience: 1. Be relatable Taking the time to research what your visitors are interested in is the first step to creating shareable content. Diversify to cover multiple facets of your audience’s interests by including work, lifestyle and social topics to keep things fresh and engaging. Contextualizing your stories also increases the chances of your audience relating to and wanting to share your site. 2. Know what’s trending Staying up-to-the-minute can require a lot of time and research. Luckily, online tools such as Google Trends can help you identify what’s important to your audience as well as offer helpful insight...

Whether you're new to running a blog or an experienced website pro, check out this video featuring David, Oisin, and Raj from the AdSense team, to learn about the best ways to monetize your online content. Did you know that 68% of users share online content to give people a better sense of who they are and what they care about? Now, more than ever, it’s important that your audience loves your content. In the video below, we share 3 key strategies for you to boost audience engagement and jump start your earnings using AdSense. Relate to your users’ interests Diversify your content strategy Make your content easy to consume Watch our video to get started today.  Not using AdSense yet? Once you’ve watched the video, here’s how you can get started: Make sure your website is compliant with the  AdSense program policies. Sign up for an AdSense  account by enrolling your site. Add the AdSense ad code  to your site.

Drawing new visitors to your site is only half of the battle. Having a plan for them to follow once they get there is the key to encouraging repeat visits and building a meaningful relationship with your readers. To engage user-focused design for your site, it’s important to consider the following: 1. Keep It Simple Gating desirable content can be a great way to learn more about visitors by prompting them to fill out a form or sign up for your newsletter to access it. However, roughly 67% of users will abandon an effort to obtain information or purchase something online if there are too many steps to take. Make sure your users get what they need in as few steps as possible. Matched content is another way to keep visitors from checking out too soon by increasing your odds of presenting them with content they are directly interested in. 2. Identify User Moments People often look for inspiration and ideas while they complete a task online. Anticipating your visitors’ needs can help you...

Want to know more about AdSense Reporting? Good news: That's the topic of the fourth video in our #AdSense101 series. Knowing how to analyze your AdSense reports is essential to improving your ad performance – they're loaded with insights and data that can help you grow your business and your strategies. AdSense reports and graphs are a quick and easy way for you to learn which of your ad units perform best or where most of your traffic is coming from. Watch this video for more on what your AdSense reports can show you. Stay tuned for other #AdSense101 videos and if there’s something else you’d like to learn more about let us know in the comments below.   Check out YouTube playlist #AdSense101 to learn more about... AdSense payment process Control the ads displayed on your site Monetizing for Multi-Screen Have a topic you'd like to see covered? Leave us a comment on the YouTube video page. Posted by: Barbara Sarti Google AdSense team

At Google we defend our ad systems from fraud using technology in a variety of ways. Often our investment in these defenses goes beyond protecting against only known threats. Our engineering and operations teams are continually working to identify new and emerging threats.  Once a new ad fraud threat is found, we move quickly to defend our systems against it using a combination of technology, operations, and policy. Recently we identified “ Clickjacking ” (aka UI Redress) as an emerging threat to cost-per-click display ads, and we’ve rolled out new defenses to protect advertisers against this threat. Clickjacking is a type of web attack where the appearance of a website is changed so that a victim does not realize they are taking an important action, in this case clicking on one or more ads. For example, a user may intend to click on a video play button or menu item, but instead clicks an invisible ad unit. Figure 1: An example of a clickable ad hidden behind a video playback butto...