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Les Kenny was around 50 years old when he first used a computer. BuildEazy was his first website, designed to show people how to make everyday things out of wood. Every BuildEazy project, whether it’s a guinea pig hutch or a picnic table, comes with detailed plans, material lists, tool lists and step-by-step instructions, so anyone can give it a try. What began as a hobby soon became a source of income as Les began dabbling with AdSense on the site. By experimenting with the position of ads, he went from earning a few dollars a day to a steady income. Eventually Les was able to give up his day job as a building contractor and host BuildEazy full time, giving him the freedom to do what he loves (and hang out with the grandkids). He’s still authoring projects and BuildEazy is going from strength to strength. Almost two million people are using AdSense right now. Learn more about how to start turning your passion into profit today. Not yet an AdSense user? Sign up now! Posted by Stacey ...

Want to freshen up the AdSense performance on your site? Google Analytics can help. Here are some simple and effective places to start. 1. Find out where to focus Content Groups let you bundle your offerings to analyze them more clearly. Instead of analyzing all shoes at once, for instance, a shoe company might divide content into shoes for adults and kids, for men and women, or by tennis shoes and high heels. You can view and compare aggregated metrics by group, or drill down to any individual URL or page title. Suppose you want to know: What topics have the best AdSense CTRs? Group content by topic (such as food, politics and sport) Use the AdSense Pages report to view metrics Once you learn which topics have the best clickthrough rates, you could then focus on creating more content for those topics. Suppose you want to know: Which product groups have slow-loading pages? Group products by type (such as shirts and shoes) Use Page Speed reports to look at page load performance Are s...

The holiday season is the busiest time of the year, with shoppers out in full force to gather their holiday gifts, round up their decorations, and treat themselves to something special. 2014 was a record-breaker in terms of ad spend, which goes to show just how important it is that your advertising is as targeted as possible, and that you’re fully prepared for the final, and most lively, quarter of the year. Check out these stats and tips below which can help you be in tip-top form for the season: (viewing from mobile? Download it here .) Not yet an AdSense user? Sign up now! Posted by Yigit Yucel Marketing Communications Specialist

5 tips to grow site visitors If you're like most publishers, you think a lot about how to grow your site audience. It should be no surprise that for this topic, content is key . Great content attracts and engages new users and keeps your wonderful old users coming back again and again. But how do you produce content that is high in quality, value, and unique? For the answer, look back to why you became an AdSense publisher in the first place. Do what you love and your content will naturally be at the heart of all you do. As you build your new content, use these five tips to make what you create as engaging as it can possibly be. Be targeted, be consistent, be frequent Take time to figure out who is reading your content and what topics they find most interesting. Does your blog about dogs get 20 comments about Chihuahuas for every one comment about Great Danes? Maybe you should focus on the little guys! Update your content as often as you can. With regular updates you’ll build trust...

What is human-centered design, and why should you care? Suppose you want to come up with a new way to engage your site visitors and attract more of them. You could lie on the couch and hope to dream up a genius idea... or you could try human-centered design. Human-centered design is a creative approach to problem solving. It's taught by innovative institutions such as IDEO and the Stanford Design School and is often used to design new products. But it's not just for designers. Publishers like you can use human-centered design to understand what audiences want and create new content to match. Why not give it a try? The steps go like this: 1. Empathize: Observe, engage, and immerse To get started, look at your users’ behavior and think about why they behave that way. Meet some of your users and watch what they do with your content. Engage with them. Ask them why they read or watch your content. Try to uncover their needs.  Immerse yourself in their experience however you can....

We live in an exciting time, where the number and variety of connected devices are growing at a rapid pace. People are coming online for the first time, and they’re accessing the Web through a mobile device. Having a solid multi-screen strategy will help you prepare for the next wave of mobile web users. By following the simple steps below, we can help set you up for success on mobile web and answer questions like: How will my users react?, how do I keep my brand identity?, and what will happen to my earnings? 1. Test your site  Start by understanding how your site currently runs on mobile devices. Use Google PageSpeed Insights to see how your site is performing on mobile and identify your site’s most crucial needs and what to take care of first. 2. Pick your strategy Next, it’s time to make a choice on which multi-screen strategy to move forward with. The most common solutions are: Separate mobile/tablet site Responsive web design Dynamic serving The choice is yours and all strat...

74% of people say that when a site is mobile-friendly, they're more likely to return to that site in the future, according to a Think With Google study . If that's not enough to encourage you to build up your mobile audience, consider this: 52% of users in the same study said that a bad mobile experience made them less likely to engage with a company. Designing a mobile-friendly site is important, and so is creating the best mobile user experience. That includes ads: if you want to make the most of every opportunity to earn, your ads should be designed for mobile, too. Download The AdSense Guide to Mobile Web Success to learn practical ways to engage and delight your mobile audience. Get tips on how to: Potentially boost mobile ad revenue with the best ad placements Choose the right mobile ad formats for your site Send push notifications to your audience just like an installed native app Help your audience jump back into your content with just a single tap What’s your favorit...