Langsung ke konten utama

The time is now for multi-screen


We live in an exciting time, where the number and variety of connected devices are growing at a rapid pace. People are coming online for the first time, and they’re accessing the Web through a mobile device.

Having a solid multi-screen strategy will help you prepare for the next wave of mobile web users. By following the simple steps below, we can help set you up for success on mobile web and answer questions like: How will my users react?, how do I keep my brand identity?, and what will happen to my earnings?

1. Test your site 
Start by understanding how your site currently runs on mobile devices. Use Google PageSpeed Insights to see how your site is performing on mobile and identify your site’s most crucial needs and what to take care of first.



2. Pick your strategy
Next, it’s time to make a choice on which multi-screen strategy to move forward with. The most common solutions are:


The choice is yours and all strategies have both pros and cons. When making the decision, you should consider the following:

  • Do I want to serve the same content to all platforms? If so, a responsive design should do the trick.
  • What’s more important; speed or flexibility? A separate mobile site or dynamic serving allows for better optimization.
  • Do I have the resources to maintain more than one site? Responsive design can help you save valuable time and resources.
  • What kind of technical capabilities do I have? Pick a strategy that best suits your skill set.

3. Follow best practices
We’ve finally made it to the fun part – building the site. No matter what solution you choose, every multi-screen developer should follow these general rules of thumb.

  • Focus on the main action that you want the user to take: While you had plenty of space on desktop, you’ll have to be resourceful on mobile.
  • Make your navigation easy to understand: Users want quick access to key actions, so make things easy to find.
  • Use existing design paradigms: Do you already have a brand identity on your desktop site? Reuse the same design elements when possible. Try adapting to the user’s device, for example using Material Design for Android: users like familiarity.
  • Make sure videos work: Design your look and feel and page animations using modern web technologies. Read more about Look and Feel for video in our Web Fundamentals guide.
  • Limit image-based text: Make use of web fonts when possible. Mobile means lower bandwidth.
  • Simplify payment processes: Auto-populate shipping addresses and contact details. Use existing payment solutions such as Google Wallet.


4. Avoid common mistakes
Learn from other developers by checking out some of the most common mistakes on mobile sites. This can save you time as you plan and launch your multi-screen strategy.

We hope these guidelines are useful when thinking about your multi-screen strategy. Let us know if you have any other tips that have worked well for you in the comments below.

Not yet an AdSense user? Sign up now!





Posted by Felix Nermark
Marketing Communication Specialist
Label:

Komentar

Posting Komentar

Postingan populer dari blog ini

Introducing a new user consent policy

Today we’re launching a new  user consent policy . This policy requires publishers with site visitors from the European Union to ask their permission for using their data. Why are we doing this? European Union data protection authorities requested some changes to current practices for obtaining end user consents. It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products. What do you need to do? If your websites are getting visitors from  any of the countries in the European Union , you must comply with t he EU user consent policy . We recommend you start working on a policy-compliant user consent mechanism today. There’s guidance from data protection authorities and IABs across Europe on what is required to comply with relevant laws; the IAB's IAB Europe Guidance: Five Practical Steps to help companies comply with the E-Privacy Directive is a good place to start. T...
Posting Komentar
Baca selengkapnya

The AdSense app has a fresh new look

We’ve recently updated the AdSense app with a fresh new look using material design and added some new features. Based on your feedback, we’ve added the following functionality to make it even better: New metrics: View impressions, impression RPM, and CTR of your ads. Support for Hindi and Malay: Use your AdSense app in Malay and Hindi , which have recently joined the AdSense family, as well as in 31 other languages . New reports for Android: Check the performance of different ad sizes, ad types, ad networks, targeting, bid types, and custom date ranges. Today widget for iOS: Check your earnings even quicker on your iPhone in the Today view. If you haven’t tried the AdSense app yet, download the iOS or Android version today and start checking your AdSense account on the go. Let us know what you think about the new design and what new features you’d like to see in the future. Subscribe to AdSense blog posts Posted by Daniel Kenyon-Jones AdSense Product Manager
Posting Komentar
Baca selengkapnya

Demystifying AdSense policies with John Brown: What to do if you receive a warning message (Part 4)

Editor’s note: John Brown, the Head of Publisher Policy Communications, is explaining what to do if you receive a policy warning message. In this post, I’d like to talk about policy warning messages and what steps you should take if you receive one. I’ll also answer some of the most common questions around warning messages. What is a warning message? We send out warning messages to our publishers if their site, or a page of their site, violates our AdSense policies. For minor policy violations that can be fixed fairly easily, our first step is to issue a warning. Where can I see my warning message? Warning messages are sent to the email address associated with your AdSense account. You can manage your contact email address under Personal Settings in your account. You can also check out outstanding policy violations by visiting the Status page in your AdSense account. What do I do if I get a warning? If you receive a warning message, follow these steps to fix the violation as quickly...
Posting Komentar
Baca selengkapnya