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This week we are shining our AdSense Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English). For current AdSense publishers, this presents an opportunity to grow your audience globally. The Global Spotlight is series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.  Our last spotlight shared insights on how to capture the opportunity in India by sharing tips on how to research your potential audience in India. Research is an important first step because when you know what users are talking about, you can participate in the conversation. Today we want to talk about why you should cater to mobile first users. It’s no longer breaking news, our world has shifted to mobile. This shift has been quick, and users expectations for great mobile experiences has increased even more quickly. A website that simply l...

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Our last spotlight shared insights on how to capture the opportunity in Indonesia . This week, we turn our lens on India, a nation with a population of over 1 billion people and 22 official languages (not including English). Check out our last post on how and why you should create content in Hindi.  Expanding your content strategy to India may spice up your earnings. Not only does India deliciously produce over 70% of all the world’s spices , but according to eMarketer, it’s on pace to add more new mobile phone users than any other country in the world. Projections say that India will have 570M users online by 2020 1 , and more...

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our  Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. We’re happy to continue our Global Spotlight and bring you to India, a nation with the second largest population in the world and a large percentage of the population coming online for the first time. Think with Google published a thought provoking article titled Why Hindi Matters in the Digital Age and left us with a key takeaway: “With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow.” Today we’ll look at the untapped potential for original content that’s created in Hindi for a Hindi audience. This graphic, from the article ...

We’re dedicated to providing additional transparency into our policy processes and hope that the recent blog posts have helped you understand specific policy triggers and the actions to take if you’ve violated a policy.  To further help you stay policy compliant, here’re 8 best practices to help avoid policy violations and keep your account in good standing. 1. Don’t click on your own ads Don’t click your own ads, or ask others to click them. These kinds of clicks won’t count toward revenue and may get you suspended. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is prohibited. Instead, use the Google Publisher Toolbar . 2. Think like a user  Make it easy for people to find what they’re looking for. Follow the Webmaster Guidelines to provide content that’s useful, interesting, and adds value. Immerse yourself into the user experience however you can. Try to discover the emotions that guide users’ behaviors and try to uncover ...

Cross-posted from the Accelerated Mobile Pages (AMP) Blog Over a year has passed since the AMP Project first launched with the vision of making mobile web experiences faster and better for everybody. From the very beginning , we’ve maintained that the AMP project would support publishers’ existing business models while creating new monetization opportunities. With regards to advertising, this meant giving publishers the flexibility to use the current technology and systems they’re used to, and evolving user-first mobile web initiatives like AMP for Ads (A4A). With a growing number of publishers embracing the speed of AMP, today we’re addressing some of the ways in which we’re helping you do more with ads on AMP. Serve ads from more than 70+ ad tech providers Keeping with the open source nature of the project, more than 70+ advertising technology providers have already integrated with AMP. And that list is only growing. Existing tags that are delivered via a supported ad server al...

Have you received an email from adsense-adclicks-noreply@google.com with a warning that you’ve violated the AdSense policies? These warnings are usually issued in instances of mild violations that we believe can be fixed quickly. In addition to an email, you’ll receive a notification in your AdSense account under the “Status” tab. Both the email and notification will explain where your violation occurred and how to fix it and by clicking the link provided, you’ll be sent to the page where the violation has occurred. To resolve the issue, you can either fix the content that violates AdSense policies across your site or remove the AdSense code. Remember, your site must be compliant in order to participate in the AdSense program. When you’ve made all the necessary changes to your site, check “Resolved” on the site level violation notification in the “Status” tab of your AdSense account. You don’t need to notify us when you’ve fixed the violation; however, you do need to resolve it in a t...

Thank you for your feedback on our recently launched The AdSense Guide to Audience Engagement and letting us know how it has helped you grow your online business. Now you can download the guide in 2 additional languages: Portuguese and Spanish . Download the guide today, and like thousands of other AdSense publishers, learn how to engage with your users like never before. The guide contains useful advice and best practices that will help you drive engagement on your site, including: Tips to help your audience become familiar with your brand  Best practices to design delightful user journeys  Ideas on how to develop content that resonates with your audience  Ways to make your content easy to consume  Reasons why you should share the love with other sites by referring to good sources. Ready? Download your free copy of the #AdSenseGuide now in any of the following languages: Guia do Google AdSense para engajamento com o público-alvo La guía de AdSense para interactuar...

It’s time to share your feedback! To improve our product and services, we send out a survey to a group of publishers every six months. Your feedback and comments are important to us, and we really do read and consider everything you write. Thanks to previous suggestions, we’ve launched a number of new features to improve our services and help you grow your earnings. These include a new Optimization tab that provides tips on increasing your revenue, an improved AdSense interface for easier user navigation, and more transparency on our policies . You may have received a survey by email over the last few weeks, if so please take the time to respond to it as we value your input. To make sure that you're eligible to receive the next survey email, please: Update your contact details Update your email preferences to receive ‘occasional survey’ messages Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing you...

Today we’ll highlight some of the top triggers of policy violation warnings to help you avoid common pitfalls. If you haven’t already, download the All-In-One Policy Compliance Guide to help you understand the what's and why's of our policy processes so you can always stay one step ahead. As a general guideline to building a strong policy compliant foundation, ensure that the pages within your site offer a unique value for users and comply with AdSense policies. Let’s get started. 1. Copyrighted Material Google ads cannot be placed on pages that infringe on copyrighted materials. Don’t try to monetize content that isn’t yours or you don’t have permission to use.    2. Deceptive Layout Because users come to your site for the content, it should then be easy for users of your site to distinguish ads from content at all times. Ads that blend in or that are situated too close to content and navigational icons can cause invalid clicks. AdSense will deduct clicks that are determined ...

Unfortunately, even for AdSense publishers, there’s always the risk of an unauthorized source compromising your secure login credentials. In these instances, you might be locked out of your AdSense account. Here’s what you can do to recover your account and avoid the same issue in the future: For starters, these triggers can help you identify if your account has been compromised.   You’ve noticed suspicious account activity (for example: there are new users that you haven’t granted access to; the payment details have changed without your permission; your security settings have been updated; and your email notification settings have changed). You cannot login to your AdSense account.  If you’ve found that your account has been compromised, follow these steps to resolve the issue: Run a malware scan on your devices Visit our Login Troubleshooter. If you’re locked out of your account, the troubleshooter will help you recover your Google Account. Once you’ve recovered your Googl...

Cross-Posted from the DoubleClick for Publishers blog Last month we released a new study, "The need for mobile speed" , highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience. Critically, the study also revealed strong correlations between page speed and the following key performance indicators: Revenue Bounce rate Session duration Viewability It’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy. To help you build a faster mobile web experience, we’ve created a mobile web speed toolkit. It outlines a 4-step process to diagnose and fix mobile speed issues: Measure your site’s performance. Assess the different compone...

We’ve shared that high quality content and consistency are key ingredients to earning and maintaining the trust of online users. What about maintaining the trust of your ad networks so that you can continue to earn revenue? For AdSense, it’s important to protect the interests of everyone in the online ecosystem, including our users, our advertisers, and our publishers. This focus on maintaining a healthy balance is the reason we set strict policies about AdSense for everyone in the ecosystem to follow. Your feedback helped us realize that some publishers may be confused by some of our policies, which is why we’re launching a series of blog posts, infographics, new notifications, access to customer support, and #AskAdSense office hours to help increase transparency about AdSense policy processes. We hope that these insights can help turn your #PassionIntoProfit and grow your business as you focus on your users and provide unique content. We have found that there are two types of publis...

Over the last month we’ve taken a look at what makes strong content including topics, length, and shareability. But telling a good story is only half of the process. You also have to present it in an easy-to-digest format for today’s distracted audience. According to a Think With Google study, “67% of users will switch [to another site or app] if it takes too many steps to purchase or get desired information.” Different forms of media can greatly improve your content’s appeal, if it’s used strategically. With people giving less and less time to the things they read online, it’s up to you to keep visitors engaged and entertained. The following tips will help give your content a stronger impact. 1. Share your content visually Whether it’s lists, infographics, images, gifs, or video, adding in dynamic elements to your story telling will keep things fresh and memorable. Visuals highlight your key points, and leave a greater impact on both loyal and new visitors alike. In fact, sites with...

Publishers are constantly faced with the question of how to balance content and ads to provide the best possible experience for your users. And as you might have found, there’s no easy one-size-fits-all approach. Every site and app is different, with different types of content, objectives, and users, which means that balancing content and ads will look different from publisher to publisher. When faced with this challenge, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, and this includes the ads on your page or app. Here are a few tips to help you balance ads and content. 1. Content is king. Your content is the reason users are visiting your site or app. If you think about it, your users are visiting your site for a reason, whether they are looking for a recipe, how to build a birdhouse, or trying to find out what’s happening in their town. By providing them with the information they're looking for, you sat...

Baca dalam Bahasa Indonesia di bawah. More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. This new Global Spotlight series can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Today we’d like to bring you to Indonesia, an archipelago country of 17,000 islands and home to 260 million people. Indonesia is experiencing rapid internet penetration growth with approximately 100 million internet users [1] and an expected 37% new internet user growth through 2020 [2] . Indonesian online ad revenue is also expected to grow aggressively - with over 40% annual growth in digital ad spend expected over the next few years [3] . Jeanny Haliman is a Strategic Partner Manager on the AdSense team with deep roots in Indonesia. She helps publishers in her home country of Indonesia grow their busi...