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Learn the top triggers of policy violation warnings

Today we’ll highlight some of the top triggers of policy violation warnings to help you avoid common pitfalls. If you haven’t already, download the All-In-One Policy Compliance Guide to help you understand the what's and why's of our policy processes so you can always stay one step ahead.

As a general guideline to building a strong policy compliant foundation, ensure that the pages within your site offer a unique value for users and comply with AdSense policies. Let’s get started.


Google ads cannot be placed on pages that infringe on copyrighted materials. Don’t try to monetize content that isn’t yours or you don’t have permission to use. 
 
Because users come to your site for the content, it should then be easy for users of your site to distinguish ads from content at all times. Ads that blend in or that are situated too close to content and navigational icons can cause invalid clicks. AdSense will deduct clicks that are determined to be invalid and, where possible, reimburse advertisers.

Text descriptions that include excessive use of profanity or erotic stories, jokes, or discussions are violations of AdSense policies.
 
Placing ads under misleading headings like “Resources” is a policy violation. Users should not be mislead or asked to click on ads. Acceptable headers are “Advertisements or “Sponsored Links”.
 
Content that’s sexually explicit – or suggestive without being explicit, such as lingerie – isn’t allowed. If you wouldn't show it in polite company, we don’t want AdSense advertisements appearing there.
 
Drawing unnatural attention to ads by using visuals, call-outs or placements that call too much attention to ads aren’t permitted either.

Content that features bloodshed, fight scenes, and gruesome or freak accidents is not permitted by the AdSense policy.
 
Webmaster Guidelines require publishers to make sure their content is original, adds value, and is intended primarily for users, not for search engines. Failure to adhere to these adds up to a violation of AdSense policy.

There you have it: eight common triggers for a potential policy violation warning. We recommend that you refer back to this blog post and use Google Search to identify if you have any violations in your content as you review your site and upcoming content. 

Coming up next – what to do if you receive a policy violation warning.

Posted by: Anastasia Almiasheva from the AdSense team

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