Langsung ke konten utama

Learn how Google’s research tools can enhance your content




When you know what the world’s talking about, you can participate in the conversation. But the online world moves quickly, so if you want to keep the crowds coming back to your site, your content needs to move with it.

Google’s News Lab is Google’s effort to empower innovation at the intersection of technology and media. Its mission is to collaborate with journalists and entrepreneurs to build the future of media. An important part of that is ensuring that Google tools are available and easy-to-use for journalists around the world.


Google News Lab offers lessons on how to use Google tools relevant to publishers’ needs. Say something newsworthy at a sports event is grabbing headlines, Google tools can ensure that you’re informed. It’s then over to you to draw on this story and incorporate it into your content.

A great way to keep your finger on the pulse is Google Alerts, a tool that allows you to follow developing stories from your inbox. Simply select the topics you want to follow and have emails sent directly to your inbox any time that Google finds new results for this topic.

Google Alerts removes the need for you to keep checking back on a topic and simplifies the journalistic process by having all your information come from one reliable source. Once you’re using Google Alerts to stay informed about an event, you can ensure that the content on your site stays current and keeps users coming back for more.

If you want to take a more proactive approach, Google Trends gives you access to global data, to power insightful storytelling. One way to use this data could be to look at what users are searching globally. You can select topic areas and drill down into regions for those topics, ensuring that you can take advantage of the data relevant to you and your users to create the most timely and engaging content.


Google tools are designed to help you create great content. The more topical your content, the more likely you are to keep drawing the crowds.

Get started with Google News Lab today.

New to AdSense? Sign up now and turn your passion into profit


Posted by Jay Castro,
From the AdSense team
@jayciro

Komentar

Posting Komentar

Postingan populer dari blog ini

Introducing a new user consent policy

Today we’re launching a new  user consent policy . This policy requires publishers with site visitors from the European Union to ask their permission for using their data. Why are we doing this? European Union data protection authorities requested some changes to current practices for obtaining end user consents. It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products. What do you need to do? If your websites are getting visitors from  any of the countries in the European Union , you must comply with t he EU user consent policy . We recommend you start working on a policy-compliant user consent mechanism today. There’s guidance from data protection authorities and IABs across Europe on what is required to comply with relevant laws; the IAB's IAB Europe Guidance: Five Practical Steps to help companies comply with the E-Privacy Directive is a good place to start. T...
Posting Komentar
Baca selengkapnya

The AdSense app has a fresh new look

We’ve recently updated the AdSense app with a fresh new look using material design and added some new features. Based on your feedback, we’ve added the following functionality to make it even better: New metrics: View impressions, impression RPM, and CTR of your ads. Support for Hindi and Malay: Use your AdSense app in Malay and Hindi , which have recently joined the AdSense family, as well as in 31 other languages . New reports for Android: Check the performance of different ad sizes, ad types, ad networks, targeting, bid types, and custom date ranges. Today widget for iOS: Check your earnings even quicker on your iPhone in the Today view. If you haven’t tried the AdSense app yet, download the iOS or Android version today and start checking your AdSense account on the go. Let us know what you think about the new design and what new features you’d like to see in the future. Subscribe to AdSense blog posts Posted by Daniel Kenyon-Jones AdSense Product Manager
Posting Komentar
Baca selengkapnya

Demystifying AdSense policies with John Brown: What to do if you receive a warning message (Part 4)

Editor’s note: John Brown, the Head of Publisher Policy Communications, is explaining what to do if you receive a policy warning message. In this post, I’d like to talk about policy warning messages and what steps you should take if you receive one. I’ll also answer some of the most common questions around warning messages. What is a warning message? We send out warning messages to our publishers if their site, or a page of their site, violates our AdSense policies. For minor policy violations that can be fixed fairly easily, our first step is to issue a warning. Where can I see my warning message? Warning messages are sent to the email address associated with your AdSense account. You can manage your contact email address under Personal Settings in your account. You can also check out outstanding policy violations by visiting the Status page in your AdSense account. What do I do if I get a warning? If you receive a warning message, follow these steps to fix the violation as quickly...
Posting Komentar
Baca selengkapnya