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Editor’s note: John Brown, the Head of Publisher Policy Communications, is explaining what to do if you receive a policy warning message. In this post, I’d like to talk about policy warning messages and what steps you should take if you receive one. I’ll also answer some of the most common questions around warning messages. What is a warning message? We send out warning messages to our publishers if their site, or a page of their site, violates our AdSense policies. For minor policy violations that can be fixed fairly easily, our first step is to issue a warning. Where can I see my warning message? Warning messages are sent to the email address associated with your AdSense account. You can manage your contact email address under Personal Settings in your account. You can also check out outstanding policy violations by visiting the Status page in your AdSense account. What do I do if I get a warning? If you receive a warning message, follow these steps to fix the violation as quickly...

Late last year we announced Hindi as the first Indic language supported by AdSense . It means you can earn money by displaying Google AdSense ads on Hindi webpages. But why does Hindi matter? If you have a large user base in India; or you’re looking to grow in this strategic emerging market; catering your content to Hindi speakers is key. Check out this infographic to learn more: Keen to start creating? Here are our top five tips for publishing Hindi content online: 1. Create Hindi content that is unique and provides value to your users. Check out Google Trends in Search and YouTube to see what’s popular in India right now. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com. 2. Get a professional translation, or have a native speaker review content. If you plan to translate your site for Hindi speakers, ensure you provide good quality translations. Avoid auto-translation as it risks a low quality user experience. Read the Webmaster Qual...

To help you make more money for your image-only ad units, we previously launched the magazine ad format . Today, we’re happy to introduce richer text ads, a new ad format that automatically creates image ads from text ads. The new richer text ads compete both for your text and display, and display-only ad units and could increase your earnings even more. This new ad format, inspired by material design , adheres closely to the advertiser’s brand by using their logos and brand colors. This enables brand advertisers who are particularly sensitive to how their text advertisements are displayed to spend more on the Google Display Network, thereby increasing competition for the ad units on your site. If you currently have text and display or display-only ads on your site, richer text ads will automatically be set up for your site. If you’d prefer not to show richer text ads, you can disable them through the Enhanced display ads option in the Allow & block ads tab in your account. We’d l...

Today we’re launching a new  user consent policy . This policy requires publishers with site visitors from the European Union to ask their permission for using their data. Why are we doing this? European Union data protection authorities requested some changes to current practices for obtaining end user consents. It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products. What do you need to do? If your websites are getting visitors from  any of the countries in the European Union , you must comply with t he EU user consent policy . We recommend you start working on a policy-compliant user consent mechanism today. There’s guidance from data protection authorities and IABs across Europe on what is required to comply with relevant laws; the IAB's IAB Europe Guidance: Five Practical Steps to help companies comply with the E-Privacy Directive is a good place to start. T...

Editor’s note: John Brown, the Head of Publisher Policy Communications, is sharing insights about understanding your traffic and how you can prevent invalid activity. Last week , I explained why we take invalid activity seriously and how AdSense policies protect users, advertisers and publishers. This week, I’d like to give you some tips to help you keep your account in good standing. What can you do as a publisher? Here are some best practices to prevent invalid activity on your site: Understand your traffic and site visitors by breaking down your traffic reports into meaningful segments/channels. Monitor your analytics often to spot traffic anomalies. Setting up Analytics alerts can be very useful. For instance, you can set Analytics alerts to see if an unusual amount of traffic comes from a country you wouldn’t expect for your site. Be very careful when purchasing any traffic , and review the traffic provider checklist to help guide your discussions with any traffic provider yo...

Editor’s note:  John Brown, the Head of Publisher Policy Communications, is sharing insights and answering most common questions about invalid activity. In this post, I want to stress why we take invalid clicks so seriously and clarify a few questions related to traffic quality and invalid clicks. Let’s take a step back and think about the digital ad ecosystem. The relationships between Google, advertisers, and publishers are built on trust. A strong and healthy digital ecosystem needs: Users who trust the system and have a good experience, Advertisers safely investing in digital ads, Publishers who can sustain their business. To protect those relationships, it’s very important to make sure that clicks and impressions are based on genuine user intent. That’s why at Google we have a global team that monitors the traffic across Google's ad network, and prevents advertisers from paying for invalid traffic. Now, I'd like to address some of the most common questions and concerns fr...