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Publishers are constantly faced with the question of how to balance content and ads to provide the best possible experience for your users. And as you might have found, there’s no easy one-size-fits-all approach. Every site and app is different, with different types of content, objectives, and users, which means that balancing content and ads will look different from publisher to publisher. When faced with this challenge, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, and this includes the ads on your page or app. Here are a few tips to help you balance ads and content. 1. Content is king. Your content is the reason users are visiting your site or app. If you think about it, your users are visiting your site for a reason, whether they are looking for a recipe, how to build a birdhouse, or trying to find out what’s happening in their town. By providing them with the information they're looking for, you sat...

Baca dalam Bahasa Indonesia di bawah. More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. This new Global Spotlight series can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Today we’d like to bring you to Indonesia, an archipelago country of 17,000 islands and home to 260 million people. Indonesia is experiencing rapid internet penetration growth with approximately 100 million internet users [1] and an expected 37% new internet user growth through 2020 [2] . Indonesian online ad revenue is also expected to grow aggressively - with over 40% annual growth in digital ad spend expected over the next few years [3] . Jeanny Haliman is a Strategic Partner Manager on the AdSense team with deep roots in Indonesia. She helps publishers in her home country of Indonesia grow their busi...

Whether you’re just starting out with ads, fine-tuning your existing ad setup or looking for brand new revenue sources, Certified Publishing Partners are ready to help you achieve your goals. Learn about how two of our partners helped websites like yours earn more revenue through innovative approaches. Ezoic is an automated website testing company that helps publishers to evaluate and optimize ad placements and website layouts. According to an internal study commissioned by Ezoic, SimplyPsychology.org, a popular education site, increased revenue by more than 400% and saw an 84% rise in time spent on site by optimizing their website layout. John Cole, Chief Customer Officer of Ezoic says “What Ezoic does is use analytics to make sure that the user experience is superior. We’re tackling the enormously complex task of balancing user experience, content, and monetization. And we’re doing it through data that spans all platforms.” Read more in Ezoic’s partner spotlight. SalesFrontier , a s...

We’ve expanded AdSense support to our English AdSense  Twitter and Google+  pages. Join our weekly #AskAdSense office hours and speak directly with our support specialists on topics like: ad placements, mobile implementation, account activation, account suspension, ad formats, and much more. #AskAdSense office hours will be held every Thursday morning 9:30am Pacific Daylight Time beginning September 29th, 2016. Participating is easy: Follow AdSense on Twitter and Google+  Tweet, post, comment, or reply to AdSense on Twitter or Google+ asking your question during the office hours.  Please do not provide personally identifiable information in your tweets or comments. If you can’t attend during our office hour times, be sure to use #AskAdSense in your tweet, post, comment or reply to AdSense and we’ll do our best to respond during our weekly office hours. On October 27th, John Brown , Head of Publisher Policy Communications for Google, will be joining our office ...

Whether you need help urgently or just want to learn, Adsense provides different ways to provide help when you need it.  In this post we’ll share the different ways we offer support to our AdSense partners. Did you know you can get help on any AdSense issue from within your AdSense account using the help widget? You can find the help widget by clicking on the Help button on the upper right corner of your AdSense account. This will take you directly to informative articles related to the topic or issue you provide. We hope that this widget will help solve your problems directly within your AdSense account, eliminating the need to switch back and forth between tasks. Additionally, if you consistently earn more than $25 per week (or the local equivalent), you may be eligible to email the AdSense support team. If you don’t meet the earnings threshold, you can still get help through the issue-based troubleshooters in the AdSense Help Center or by using these relevant resources: AdSense...

People love to share things with their friends, family, and colleagues. Presenting your users with relevant and unique content is the best way to encourage sharing and give you a competitive advantage. Content that is underscored by emotion, in particular, can help you strengthen your brand’s presence. Here are some tips to help you get into the minds, and hearts, of your audience: 1. Be relatable Taking the time to research what your visitors are interested in is the first step to creating shareable content. Diversify to cover multiple facets of your audience’s interests by including work, lifestyle and social topics to keep things fresh and engaging. Contextualizing your stories also increases the chances of your audience relating to and wanting to share your site. 2. Know what’s trending Staying up-to-the-minute can require a lot of time and research. Luckily, online tools such as Google Trends can help you identify what’s important to your audience as well as offer helpful insight...

Whether you're new to running a blog or an experienced website pro, check out this video featuring David, Oisin, and Raj from the AdSense team, to learn about the best ways to monetize your online content. Did you know that 68% of users share online content to give people a better sense of who they are and what they care about? Now, more than ever, it’s important that your audience loves your content. In the video below, we share 3 key strategies for you to boost audience engagement and jump start your earnings using AdSense. Relate to your users’ interests Diversify your content strategy Make your content easy to consume Watch our video to get started today.  Not using AdSense yet? Once you’ve watched the video, here’s how you can get started: Make sure your website is compliant with the  AdSense program policies. Sign up for an AdSense  account by enrolling your site. Add the AdSense ad code  to your site.

Cross-posted from the DoubleClick for Publishers Blog Today, we’re excited to share insights from a new study on how mobile speed can impact user engagement and publisher revenue. As people’s expectations for mobile experiences have grown, simply loading on a mobile device is no longer enough. Mobile sites must be fast and relevant. Unfortunately, based on our analysis of 10,000+ mobile web domains, we found that most mobile sites don’t meet this bar: the average load time for mobile sites is 19 seconds over 3G connections. 1 That’s about as long as it takes to sing the entire alphabet song! 2 Slow loading sites frustrate users and negatively impact publishers. While there are several factors that impact revenue, our model projects that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. 3 The study also observed 25% higher ad viewability 4 and 70% longer average sessions 5 for sites that load in 5 secon...

Big events create big opportunities for AdSense publishers. Keep your content relevant when web traffic spikes and you could grow your business. We’ve put together a guide to help you make the most of these moments and draw the crowds to your site. Download The #AdSenseGuide to creating content that draws crowds now! We have the PDF available for you in 4 languages: Download the PDF in English Download the PDF in Spanish Download the PDF in Portuguese Download the PDF in Japanese Be sure to follow us on Twitter and G+ for more helpful tips and to share your thoughts on this infographic. New to AdSense? Sign up now and turn your passion into profit . Posted by Jay Castro, from the AdSense team