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If you’re looking to #drawthecrowd to your site this summer, be sure that you’re familiar with the top-searched keywords and have a plan in place to create relevant content for it. For example, leverage Google Trends to identify the trending searches around Halloween . Using this insight, content can transition from ideas to evergreen articles that resonate with your users year after year. If you’re looking for content ideas, think about this summer and cultural events the world will be searching to stay connected and informed about. Several big sporting events are happening this summer that will likely have a good amount of search interest considering past trends. For example, football related searches grew 180% during the soccer World Cup in 2014. [1] When building your content strategy and timelines, think about important dates, specific games and popular keywords. Think with Google released an infographic showcasing that 70% of game-related searches happen in the month surroundin...

Video content is one of the most engaging formats for content consumption. According to Hubspot , online video now accounts for 50% of all mobile traffic. Videos are easily consumable from desktop and mobile devices to social media platforms and email communications. Studies from the 2012 Olympics showed that 50% of users either watched Olympics related online video for the first time or watched more online video than their usual habits. Video content can be incorporated into your content strategy in two ways: Create, share and then embed your own original video content onto your site. Embed public video content onto your site. The first option may lead to greater revenue gains for your site through the use of pre-roll, mid-roll or post-roll ads . However beneficial this may sound, this option is far more resource intensive than the second and requires an upfront investment to create original video content. YouTube is a popular platform for you to upload and share your content. YouTub...

Across the world, users flock online to view, share and talk about big things that matter to them. From Royal Weddings to World Cups, when big events come around, they make waves online. Spotting and predicting these spikes in web traffic can give you an opportunity to grow your web business, capitalizing on the increase of users online by drawing them to your content. Recent events and the spikes they created: The 2012 Olympics website received 431 million online visits 1 The Royal Wedding was tweeted about 237 times per second 2 The Cricket World Cup 2015 was searched for 323 million times 3 Searches for the Tour De France in 2015 increased by a factor of 50 during the event 4 There were 1.55m tweets using #supportyourteam during London 2012 5 90 million people filled out an NBA ‘bracket’ online in 2014 6 Big events that generate global interest, particularly sports events, have historically created surges in web traffic. By examining these trends, you can know when the spikes are co...

Spending on native ads is expected to grow to $21 billion in 2018, presenting a huge opportunity for publishers to enhance their user experience and tap into new revenues. What are “Native Ads”? They’re a variety of paid ads with the goal of being “so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong,” says the Interactive Advertising Bureau (IAB). You might recognize some of the more popular native ad formats, such as custom sponsored content, content recommendations, and in-feed ad units. To help determine if native ads are the right fit for your site, we’ve created a quick guide that includes direction on how you can: Search for opportunities throughout your site where native ads can unlock new ad revenue Determine how to maximize your user experience and ad revenue before implementing native ads Ensure allocation of time and resources needed for proper implementation Posted by Kate Pi...

It’s official, #hashtags have taken over the internet. Much like memes, gifs, and audio-less fast motion cooking instructional videos, #hashtags fill up social media news feeds. However, unlike the other popular content types, what’s unique to #hashtags is that they organize conversations across the web. Even Jimmy Fallon and Justin Timberlake had something to say about #hashtags. #Hashtags started around 2007 on Twitter, and have rapidly grown into a common medium for users to express their feelings or interests primarily on social networks. As the summer of sport kicks off, it’s a good idea for you to consider incorporating #hashtags into your content strategy as a key ingredient to #drawthecrowds. #Hashtags are quite simple to use and can attract new users to your content when you understand how they work. Essentially, when the pound/hash sign is used in front of a group of words it automatically turns that group of words into a searchable link. This transforms those keywords into...

In today’s fast-paced and global media landscape, timing is everything when you’re looking to draw crowds to your site. Throughout the year, there are trends and events that create opportunities for publishers to connect with audiences in the moments that matter. If you can time your content right and make it topical, you stand a much better chance of capturing the interest of a wider audience. Let’s take a simple example. There’s no sense in a fashion blogger writing a piece on Coachella fashion when the annual music festival season is over. If that blogger could know when events relevant to fashion were approaching, she could much better plan her content. That’s where content calendars come in. A content calendar is an essential tool for any publisher looking to harness some of the online buzz generated by big events. Though they can come in many different forms and countless templates exist, the essential components of a content calendar are the same. Big events relevant to your use...

Mobile is the fastest growing platform and it’s important for us to ensure that our sites are set up for long-term success. Recently, we’ve heard questions and concerns about lower than expected click through rate (CTR) and revenue per thousand impressions (RPM) for mobile inventory and we’d like to share some insights as to what may cause this. To understand what’s happening you need to look at your performance reports . Analyzing your AdSense performance allows you to see how well your ads are performing and which devices your ad units were viewed on. To view this report simply log into your AdSense account, click “Performance reports” and select “Platforms” from the “Report type” dropdown. You may notice that your CTR or RPM is lower on mobile than it is on tablet and desktop. This might be caused by one or more of the following reasons: Your site may be displaying suboptimal ad sizes Your responsive design is using the column drop approach You’re not focusing on optimizing for view...