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Today, we’re excited to introduce AdSense’s next generation ads. Page-level ads is a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. With Page-level ads, you place the same ad code once on each page that you want to show ads. They’re designed to show automatically at the right time and in the right format -  potentially increasing your earnings without interfering with your users’ mobile experience. The benefits of Page-level ads include: Optimized ads that show when they’re likely to perform well and provide a good user experience. One-time set-up that only requires you to place the Page-level ad code once on each page you’d like the ads shown.  Ability to adjust the settings in your account and to enable new ad formats without having to change the code on your site. Additional ads on your site that don’t count towards your AdSense per page ad limit. Watch the video below for a quick view of Page-level ads: Curren...

In a previous publisher blog post, we discussed tips for writing a successful policy appeal . In today's topic, we’re exploring what happens when publisher accounts are disabled due to invalid traffic, when to submit an appeal , and tips for making those appeals successful. Invalid traffic includes any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid traffic covers intentionally fraudulent traffic as well as accidental clicks. In the ads ecosystem, advertisers rely on the relevance of our ad placement and the quality of the interaction their ads receive. Publishers in turn count on advertiser participation that contributes to the success of their apps and business. Without this trust, the Google advertising network could not exist. Google treats invalid traffic very seriously, analyzing all clicks and impressions to determine whether they fit a pattern of use that might artificially drive up an advertiser's co...

Research shows that “ 29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs. ” In a world where people are making split decisions about what to consume, it’s increasingly challenging but critical for publishers to figure out how to effectively engage their audiences on their sites. To help lay the foundation to a winning engagement strategy, we’ve created the AdSense Guide to Audience Engagement. This guide help you drive toward your goals for growing your site – from defining your brand voice to tips to make your site’s content easy to consume. Don’t waste another moment developing web pages that leave you with little opportunity to engage with your audience. Download the AdSense Guide to Audience Engagement here . In this guide, you’ll learn: How to help your audience become familiar with your brand Best practices to design delightful user journeys How to develop content that resonates with your audience Ways to make your content ea...

At Google we defend our ad systems from fraud using technology in a variety of ways. Often our investment in these defenses goes beyond protecting against only known threats. Our engineering and operations teams are continually working to identify new and emerging threats.  Once a new ad fraud threat is found, we move quickly to defend our systems against it using a combination of technology, operations, and policy. Recently we identified “ Clickjacking ” (aka UI Redress) as an emerging threat to cost-per-click display ads, and we’ve rolled out new defenses to protect advertisers against this threat. Clickjacking is a type of web attack where the appearance of a website is changed so that a victim does not realize they are taking an important action, in this case clicking on one or more ads. For example, a user may intend to click on a video play button or menu item, but instead clicks an invisible ad unit. Figure 1: An example of a clickable ad hidden behind a video playback butto...

Today, we’re excited to announce the addition of Filipino, a language spoken by millions in the Philippines and around the world, to the family of AdSense supported languages . Publishers can now easily monetize the content they’re creating in Filipino with AdSense, and advertisers looking to connect with the growing online Filipino audience can now reach them with ads that are more relevant than ever before. To start monetizing your Filipino content website with Google AdSense: Check the AdSense program policies and make sure your website is compliant. Sign up for an AdSense account Add the AdSense code to start displaying relevant ads to your users. Maligayang pagbati mula sa AdSense! Welcome to AdSense! Posted by: Emanuele Brandi (AdSense Lead, PSI) on behalf of the AdSense Internationalization Team