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2015 was a year with new and exciting AdSense updates. Let’s have a look at 2015 to recap all the product enhancements launched this year. New features for your AdSense account: New sign-up flow : Signing up for AdSense is now faster and easier. Now, you have immediate access to your AdSense account once you sign up for AdSense. New AdSense website and mobile apps : We announced our new AdSense website with a new design and new publisher stories. We also updated the AdSense app with a fresh new look using material design and added some new features.  New AdSense performance reports : To give you quick and easy access to these reports, we introduced a new design for AdSense reporting with a new dashboard. With the redesigned Performance reports tab, you now have more control and flexibility, allowing you to better understand your AdSense earnings and performance. Improved transparency in payments : We've received feedback from you that you want to know more about the difference...

Not being able to log in to your account can be frustrating, and it happens to most of us now and then. Every week the AdSense support team receives emails from publishers who are logged out and stumped. With that in mind, let's look over the five most common "can't log in" scenarios and how you can clear them up and get back into action. 1. The email and password you entered don’t match This is always the #1 login issue. Luckily, a fix is just few clicks away. If you've run out of all your memory tricks for remembering your password, visit Google's account recovery service . Enter your login address to reset your Google account password. 2. You deleted your Google Account Your AdSense account is linked to other Google services like Gmail, Calendar, and Google+ under one Google Account. Sometimes a user decides to delete one service and deletes their entire Google Account, which cuts off access to their AdSense account as well. The good news: even if you delet...

As part of our continued effort to be as transparent and accessible to publishers as possible, we’ve launched a collaboration with Search Engine Journal with a column titled “ Ask the AdSense Guy ”. In this monthly column, we’ll answer questions on topics of interest from the readership of the Search Engine Journal, as well as provide insight into best practices for publishers of all sizes. Our hope is that these external collaborations strengthen overall understanding of our policy positions and allow publishers to scale their long term growth in ways that provide value for their users, as well as advertisers who place ads on publisher sites. A Search Engine Journal managing partner, Brent Csutoras, interviewed me at Pubcon 2015 to get a glimpse of what investments Google is making to help the entire ecosystem: users, advertisers, and publishers.  Follow our column and share your questions, or submit them as a comment below.  We will answer questions posted on Search En...

I’ve been posting a series to this blog relating to demystifying AdSense policies. Today we’re exploring what happens when ads are disabled from publisher sites, when to submit an appeal, and tips for making those appeals successful. Our policies are designed to foster a healthy ecosystem which protects users, advertisers, and publishers. In 2014, the vast majority of publishers ( >98 %) did not receive a policy violation notice from us. In order to ensure a healthy ecosystem we continuously monitor our ad network and periodically review AdSense sites. We use a combination of sophisticated, automated systems and manual reviews to identify violations. If you’ve received a policy violation or ad serving on your website has been disabled have a look at our Help Center and review our Program Policies . You will find information on how to fix the violation and apply for an appeal. Here are some useful tips, should you need to submit an appeal: 1. Understand the violation . If you recei...

We've had a lot of questions recently from AdSense publishers about viewability and the new Active View metrics in AdSense accounts. Active View can really help you improve your AdSense earnings, so let's take a closer look. What are Active View and viewability? Active View is Google’s ad viewability measurement solution. It tracks the viewability of ads served by AdSense: that is, the percentage of ads that are considered viewable out of the total number of ads measured. We use the online ad industry standard: a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more. So an ad that is (for instance) placed below the first screen on a given page won't be counted as viewable if the viewer never scrolls down. This is why viewability a good way of determining whether your AdSense ads are actually being seen by your website visitors or simply loading without a chance of catching the viewer's ey...

Have you noticed the new look of text ads on your mobile site? We’ve given them a makeover. This new format allows for higher performance with a more beautiful and user-friendly appearance. The text ads feature elements such as a shaded background and a centered button which bring together the parts of the ad into a cohesive whole. The look and feel is inspired by material design, like the richer text ads that we launched earlier this year. To see these new mobile text ads, choose to show both text and display ads on your site, if you haven’t already done so. We’d love to hear your thoughts on this new mobile ad design. Share your comments below and let us know! Posted by Clyde Li AdSense Software Engineer

Sometimes it's a good thing to step back and look at the basics. With that in mind (and with the new AdSense interface now in place), we'd like to recap the big five AdSense reports you should start with to analyze your overall account performance. Let's take a look at these reports. 1. The reporting dashboard: Get an overall summary of your performance As the name suggests, the reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM).  This report is a great way to get a quick check of your recent AdSense performance. You can switch to a wider date range, too, like the past month or year. If you see a sudden change in your results for any area, you can see a more detailed report with a click on the View report button. 2. The entire account by day report: Monitor your daily performance To see this report, visit the Performance reports tab, click Common reports on the left-ha...