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Global Spotlight: Catering to mobile first users in India

This week we are shining our AdSense Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English). For current AdSense publishers, this presents an opportunity to grow your audience globally. The Global Spotlight is series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.  Our last spotlight shared insights on how to capture the opportunity in India by sharing tips on how to research your potential audience in India. Research is an important first step because when you know what users are talking about, you can participate in the conversation. Today we want to talk about why you should cater to mobile first users. It’s no longer breaking news, our world has shifted to mobile. This shift has been quick, and users expectations for great mobile experiences has increased even more quickly. A website that simply l...
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Global Spotlight: India presents big opportunities for publishers

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Our last spotlight shared insights on how to capture the opportunity in Indonesia . This week, we turn our lens on India, a nation with a population of over 1 billion people and 22 official languages (not including English). Check out our last post on how and why you should create content in Hindi.  Expanding your content strategy to India may spice up your earnings. Not only does India deliciously produce over 70% of all the world’s spices , but according to eMarketer, it’s on pace to add more new mobile phone users than any other country in the world. Projections say that India will have 570M users online by 2020 1 , and more...

Global Spotlight: The untapped potential for content in Hindi

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our  Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. We’re happy to continue our Global Spotlight and bring you to India, a nation with the second largest population in the world and a large percentage of the population coming online for the first time. Think with Google published a thought provoking article titled Why Hindi Matters in the Digital Age and left us with a key takeaway: “With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow.” Today we’ll look at the untapped potential for original content that’s created in Hindi for a Hindi audience. This graphic, from the article ...

Best Practices to avoid policy violations

We’re dedicated to providing additional transparency into our policy processes and hope that the recent blog posts have helped you understand specific policy triggers and the actions to take if you’ve violated a policy.  To further help you stay policy compliant, here’re 8 best practices to help avoid policy violations and keep your account in good standing. 1. Don’t click on your own ads Don’t click your own ads, or ask others to click them. These kinds of clicks won’t count toward revenue and may get you suspended. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is prohibited. Instead, use the Google Publisher Toolbar . 2. Think like a user  Make it easy for people to find what they’re looking for. Follow the Webmaster Guidelines to provide content that’s useful, interesting, and adds value. Immerse yourself into the user experience however you can. Try to discover the emotions that guide users’ behaviors and try to uncover ...

Do more with Ads on AMP

Cross-posted from the Accelerated Mobile Pages (AMP) Blog Over a year has passed since the AMP Project first launched with the vision of making mobile web experiences faster and better for everybody. From the very beginning , we’ve maintained that the AMP project would support publishers’ existing business models while creating new monetization opportunities. With regards to advertising, this meant giving publishers the flexibility to use the current technology and systems they’re used to, and evolving user-first mobile web initiatives like AMP for Ads (A4A). With a growing number of publishers embracing the speed of AMP, today we’re addressing some of the ways in which we’re helping you do more with ads on AMP. Serve ads from more than 70+ ad tech providers Keeping with the open source nature of the project, more than 70+ advertising technology providers have already integrated with AMP. And that list is only growing. Existing tags that are delivered via a supported ad server al...

Did You Receive A Policy Violation Warning?

Have you received an email from adsense-adclicks-noreply@google.com with a warning that you’ve violated the AdSense policies? These warnings are usually issued in instances of mild violations that we believe can be fixed quickly. In addition to an email, you’ll receive a notification in your AdSense account under the “Status” tab. Both the email and notification will explain where your violation occurred and how to fix it and by clicking the link provided, you’ll be sent to the page where the violation has occurred. To resolve the issue, you can either fix the content that violates AdSense policies across your site or remove the AdSense code. Remember, your site must be compliant in order to participate in the AdSense program. When you’ve made all the necessary changes to your site, check “Resolved” on the site level violation notification in the “Status” tab of your AdSense account. You don’t need to notify us when you’ve fixed the violation; however, you do need to resolve it in a t...

The AdSense Guide to Audience Engagement is Now Available in More Languages!

Thank you for your feedback on our recently launched The AdSense Guide to Audience Engagement and letting us know how it has helped you grow your online business. Now you can download the guide in 2 additional languages: Portuguese and Spanish . Download the guide today, and like thousands of other AdSense publishers, learn how to engage with your users like never before. The guide contains useful advice and best practices that will help you drive engagement on your site, including: Tips to help your audience become familiar with your brand  Best practices to design delightful user journeys  Ideas on how to develop content that resonates with your audience  Ways to make your content easy to consume  Reasons why you should share the love with other sites by referring to good sources. Ready? Download your free copy of the #AdSenseGuide now in any of the following languages: Guia do Google AdSense para engajamento com o público-alvo La guía de AdSense para interactuar...